THE STANDARDS-SETTING
PROCESS IN ACCOUNTING:
LESSONS FOR EDUCATION
AND WORKPLACE REFORM
MDS-949
Donna Merritt
Thomas R. Bailey
Institute on Education and the Economy
Teachers College, Columbia University
National Center for Research in Vocational Education
Graduate School of Education
University of California at Berkeley
2030 Addison Street, Suite 500
Berkeley, CA 94720-1674
Supported by
The Office of Vocational and Adult Education
U.S. Department of Education
July, 1998
FUNDING INFORMATION
| Project Title:
| National Center for Research in Vocational Education
|
| Grant Number:
| V051A30003-97A/V051A30004-97A
|
| Act under which Funds Administered:
| Carl D. Perkins Vocational Education Act
P.L. 98-524
|
| Source of Grant:
| Office of Vocational and Adult Education
U.S. Department of
Education Washington, DC 20202
|
| Grantee:
| The Regents of the University of California
c/o National Center for Research in Vocational Education
2030 Addison Street, Suite 500
Berkeley, CA 94720
|
| Director:
| David Stern
|
| Percent of Total Grant Financed by Federal Money:
| 100%
|
| Dollar Amount of Federal Funds for Grant:
| $4,500,000 |
| Disclaimer:
| This publication was prepared pursuant to a grant with the Office of
Vocational and Adult Education, U.S. Department of Education. Grantees
undertaking such projects under government sponsorship are encouraged to
express freely their judgement in professional and technical matters.
Points of view or opinions do not, therefore, necessarily represent
official U.S. Department of Education position or policy.
|
| Discrimination:
| Title VI of the Civil Rights Act of 1964 states: "No person in the
United States shall, on the ground of race, color, or national origin, be
excluded from participation in, be denied the benefits of, or be subjected
to discrimination under any program or activity receiving federal financial
assistance." Title IX of the Education Amendments of 1972 states: "No
person in the United States shall, on the basis of sex, be excluded from
participation in, be denied the benefits of, or be subjected to
discrimination under any education program or activity receiving federal
financial assistance." Therefore, the National Center for Research in
Vocational Education project, like every program or activity receiving
financial assistance from the U.S. Department of Education, must be
operated in compliance with these laws.
|
EXECUTIVE SUMMARY
Perceptions
about the changing nature of work and changing skill requirements have
convinced many employers, educators, and policymakers that the United States
needs a better system of education and workforce preparation. Many feel that
standards can benefit such a system by improving the preparation of young
people for work and life. The National Skill Standards Board (NSSB) is working
to develop a national system of skill standards that will enhance workforce
skills and increase national competitiveness, productivity, and economic
growth. NSSB is committed to developing a more integrated system of education
for students by linking various vocational and academic reform initiatives and
establishing voluntary partnerships comprised of educators, employers, and
representatives from labor unions and community-based organizations. These
partnerships, coordinated by the NSSB, will form the governance structure under
which skill standards will be developed, implemented, assessed, and updated.
The
work of the NSSB, however, does not represent this nation's first efforts to
develop national skill standards systems. Indeed, various industries,
occupations, and professions in the U.S. have extensive experience with the
development and implementation of skill standards. These experiences have
important lessons for current standards-setting efforts.
Skill
standards and certification have been at the core of professional development
in the accounting industry for nearly 100 years. Accountants have vast
experience in developing an industry-driven standards-setting system to guide
professional behavior. The practice of accounting has faced many of the same
economic and competitive pressures experienced by other professions and
industries. Thus, the combination of long experience with similar external
forces makes accounting a useful case study for other groups now developing
their own standards.
Traditionally,
standards for the accounting industry focused on the audit function, but this
once-stable base is now shifting rapidly. Accountants are now operating in an
environment that demands specialized services such as management advising,
consulting, and personal financial planning. Economic conditions, technological
changes, and more complex business environments have forced the accounting
community to embrace this broader base of activities and drastically alter the
waning auditing function. The industry has used skill standards, certification,
and increased education requirements to overcome a narrow conception of the
accountant's role and manage its transition into specialized services and
broader workplace activities. Initially hesitating to embrace the integration
of specialized services, accounting standards-setters were eventually driven to
broaden their view of accounting by competition from outside organizations,
tangential industry groups, and other business interests that have been
successful in establishing a presence in accounting-related services.
Accounting standards-setters must re-establish a direction for accounting
education and certification that encompasses the specialization of services.
The
evolving nature of accounting services has changed the complexion of the
technical and academic skills required of accountants. Like the employees in a
majority of U.S. industries, as businesses become more complex and technology
advances, accountants must continue to increase their technical knowledge. In
addition, they must work more creatively; apply their technical knowledge to a
broader set of abstract academic concepts; communicate effectively with a more
diverse group of coworkers, supervisors, and customers; solve problems
proactively and with limited supervision; and work in teams with peers and
individuals with different skills and backgrounds.
Despite
decades of experience that has defined accounting as a highly technical and
precise profession, it is no longer sufficient to limit accountants to the
performance of technical skills that are framed as narrowly defined tasks and
routine methods/procedures. To be effective in the workplace and satisfy
customer and organizational needs, accountants must be able to apply their
technical skills to handle an increasingly diverse, non-routine set of
situations and events. Accountants and employees in most high-performance,
competitive work environments must commit themselves to continually learning
and increasing their skills. They must become more concerned about general
issues such as ethics, effective communication, and positive public relations
that were once the responsibility of partners or supervisory-level employees.
Broadening
technical skills poses great problems for those who develop assessment
instruments for certification such as the Certified Public Accountant (CPA)
exam. Years of acceptance in the accounting community and among the public have
not sheltered the CPA exam from criticism. Indeed, as the workplace continues
to stress more advisory-type activities that demand more and different types of
skills, the exam is being considered less of a gauge of accounting competence.
Although few in today's standards-setting movement will argue against the need
for skills such as problem solving and communication, it has been difficult to
develop assessments to measure their depth and breadth. Clearly, additional
time and thought needs to be devoted to the assessment process if the
certification is to be valued by other practitioners and consumers. Although
policymakers often present a stark distinction between standards-based and
process-oriented ("seat time") regulation of educational practices, experience
in accounting suggests that assessments must include both outcome measurements
and regulation of the educational process. The rapidly changing nature of
accounting skills makes it misleading to rely exclusively on an outcome
assessment instrument to evaluate the education and substantive preparation of
accountants. Accountants and educators need to work together to develop
evolving and comprehensive approaches to assessment.
Academic
accounting programs in colleges and universities have experienced difficulties
keeping pace with the new demands for accounting services from the business
community. For decades, various commissions funded by professional
organizations and large accounting firms have concluded that accountants need
more than technical training to fully utilize the vast amount of information
they have available to them and advise clients. They must be able to gather and
dissect information, apply general business concepts to specific data,
communicate with a wide variety of individuals, and diagnose complex situations
and offer solutions. These responsibilities require skills that span beyond the
rote application of traditional methods and procedures. Unfortunately,
educators in colleges and universities often lack the experience necessary to
infuse classroom activities with contemporary marketplace applications. The gap
between educator training and practitioner needs has widened to the point where
accounting graduates feel unqualified, employers feel unsatisfied with their
supply of recruits, and educators feel frustrated by conflicting demands on
their time.
The
accounting community initially attempted to narrow the gap between professional
expectations and educational preparation by increasing the amount of schooling
required for accountants. Merely increasing the number of hours in the
classroom, however, will not offer the same caliber of training as that
received by other professionals such as physicians and lawyers. Many
accountants now believe that the educational experience of accountants must be
linked to specified outcomes and must include a workplace component similar to
residencies and clerkships in law and medicine.
Although
the accounting profession has been successful in creating a widespread national
system of skill standards and assessments, the community has not succeeded in
developing an integrated educational system for which many education reformers
are now calling. Accounting's standards-setting experiences do, however,
provide some valuable lessons for those groups that are now working toward
education reform and a national system of industry-based skill standards.
- Skill standards developed for high-performance, professional
workplaces have philosophical obstacles to overcome.
Efforts
to broaden accounting skill standards and re-align educational requirements
present philosophical obstacles for standards-setters that go beyond technical
analyses of work tasks. Individuals and organizations must first rethink how
they have come to define work and overcome the boundaries that traditional
industrial categorizations have created. Furthermore, those involved with
contemporary skill standards development must understand the cultural changes
necessary to expand the often-limited roles held by individuals in traditional
occupational hierarchies and promote the full development and maturity of
high-performance workplaces.
- Standards
setting must be an ongoing and constantly evolving process that emphasizes
continual communication between stakeholder groups.
In
rapidly changing industries, standards can actually become obsolete before they
are published and well before educational programs can be adjusted to prepare
students appropriately. Standards-setting efforts that dissolve after an
initial set of standards has been produced have doomed those standards to
imminent obsolescence. Even worse, groups that support such one-shot activities
may eventually hold people to standards that fail to represent reality.
Standards, assessment, and training tied to such a static certification process
have little, if any, worth to practitioners, educators, employers, or the lay
public. In the end, the most valuable contribution of the standards-setting
process may simply be the continuing dialogue that is developed between
practitioners, employers, customers, and educators. The most important
characteristic of any standards-setting process is that it promotes, or indeed
requires, constant updating and communicating.
- Professional
workplace performance requires standards that offer conventions or conceptual
guidelines rather than narrowly defined methods and procedures.
As
is now the case in many contemporary industries, accountants are required to
perform an increasingly broader set of duties that offer less guidance and more
ambiguity. Accounting jobs now require skills such as the ability to judge,
problem solve, investigate, clarify, and communicate--what contemporary skill
standards developers refer to as SCANS skills. The complexity and depth of
these skills cannot be adequately represented by technical standards that
merely list and measure the performance of isolated tasks and procedures.
Instead, standards must offer guidance for the professional workforce and a
conceptual basis for which to make nonroutine, intricate activities and
decisions.
- A
solid standards-setting system requires strong support from constituency groups
and adequate time for planning, research, and experimentation.
Skill
standards do not function in a vacuum. They affect many individuals and
organizations. The success and sustainability of standards systems demands
adequate time for initial planning, research, and experimentation.
Standards-setters need to understand and appreciate the sweeping effects of
their efforts--the threats standards pose, the territories that will be
infringed upon by standards, and the dynamics that surround the
institutionalization of standards. Understanding such issues requires time and
coherent direction. More importantly, understanding requires solid
communication and support from all of those involved.
- Certification
has potential positive and negative effects that must be balanced.
The
certification process in accounting has been subjected to increasing criticisms
for not reflecting actual work experiences--a well-known controversy in all
certification systems, especially those in which certain functions must be
performed by certified practitioners. Narrowly defined assessments limit the
information that consumers need to be able to make informed decisions and
therefore fail to protect them by limiting their risks. Assessments limit
consumer choice by decreasing the supply of practitioners and, thereby,
increasing the prices that consumers must pay for services. Despite the
potential disadvantages of certification, established standards and assessments
do facilitate employment mobility by providing uniform information about skills
and abilities to prospective employers or clients. An established and
consistent certification process can increase the public's trust in
practitioners and help promote a sense of professionalism.
- Skill standards are most effective if they are industry-driven.
Professional
organizations, founded and comprised of practicing accountants, have directed
the discussion about accounting skill standards and educational requirements
since the profession was established in the late 19th century. Despite the fact
that regulatory agencies have periodically threatened the private sector
standards-setting infrastructure, the system has managed to maintain its
distance from non-accountant business interests and governmental regulators who
conspire to define accounting procedures and, therefore, accountant skills to
meet their short-term needs. One important motivation for keeping standards
setting in the private sector is the ability to control and upgrade the
professional image of accountants through standards. Accountants have been
particularly interested in trying to achieve the same status and prestige as
professions such as medicine and law that direct their own standards and
certification processes. Outsiders in the standards-setting process often limit
the prestige and image of the profession.
- A
seamless preparation system that offers academic and workforce training to meet
the demands of a high-performance society must be comprised of education,
hands-on experience, and examination requirements.
No
set of standards can specify all of the knowledge and skills necessary to
perform in a complex workplace environment. Similarly, no singular set of
experiences (classroom or workplace) can ensure the ability to apply the
necessary skills, knowledge, and insights in the most efficient, effective
manner. A broad-based certification that encourages the type of professional
performance required in high-performance workplaces must, therefore, be
comprised of three components--(1) education, (2) hands-on experience, and (3)
an examination process to demonstrate the skills that educational and workplace
experiences develop. All of these components must be improved if they are to
work symbiotically and ensure that employees are capable of complex workplace
roles and responsibilities.
INTRODUCTION
Perceptions
about the changing nature of work and changing skill requirements have
convinced many employers, educators, and policymakers that the United States
needs a better system of education and workforce preparation. Many feel that a
system of standards can play a central role in such a system. National
standards can work in tandem with broader education reform initiatives to
improve the preparation of young people for work and life. A national system of
standards will emphasize educational outcomes rather than educational
processes, provide students and educators with a better understanding of what
youth need to know and be able to do to embark on a career, and provide
employers with better information about the skills and qualifications of
prospective workers (Bailey & Merritt, 1995).
The
U.S. is now attempting to develop such a national skill standards system under
the leadership of the National Skill Standards Board (NSSB). The purpose of the
NSSB, established under Title V: The National Skill Standards Act of 1994 in
the Educate America: Goals 2000 Act of 1994, is to "serve as a catalyst in
stimulating the development and adoption of a voluntary national system of
skill standards" (Section 502). NSSB was not created to set skill standards but
rather to "establish guidelines used to endorse standards created by groups
called `voluntary partnerships'" that include employer, union, worker,
community, and education and training representatives (NSSB, 1996). In
addition, NSSB will have a role in the assessment and certification of skill
standards.
[1]
The standards system that NSSB is working to develop will "serve as a
cornerstone of the national strategy to enhance workforce skills that will
result in increased productivity, economic growth, and American economic
competitiveness" (Section 502, 1 and 2).
One
unique aspect of the NSSB is their commitment to producing a more seamless
system of preparation for students that connects workplace reform initiatives
with reform efforts taking place in the education community. Lacking a formal
educational counterpart,
[2]
NSSB is now working with the U.S. Department of Education's National School to
Work Office and Office of Vocational and Adult Education to link state
vocational and academic standards with industry standards. The three consortia
of school-to-work implementation states that have been funded under this
"Building Linkages" initiative (to be discussed in detail later in this report)
will spend one year exploring effective models that incorporate academic and
skill standards into school-to-work systems. In an attempt to promote the
proliferation of high-performance workplaces, NSSB has developed a skill
standards framework that requires workers to possess more than solid technical
skills. In addition to occupational abilities, workers who obtain NSSB endorsed
certification will need to demonstrate strong academic, basic, and
crossfunctional (employability) skills (these will be discussed later in
length).
Even
though the NSSB is considered a pioneer in its attempt to establish a
coordinated national (voluntary) system of industry skill standards, the U.S.
has extensive experience with standard and certification systems. Indeed,
examples of long-standing national systems (or guidelines) for training and
certification can be found in a wide range of U.S. industries (see Wills 1993a,
1993b, 1993c for a detailed listing of standards and certification systems).
Given this extensive experience with standards, it makes sense that those
working under current initiatives should study past efforts and draw out
lessons that will aid them in establishing a more coherent system.
This
report is designed to be a source of such lessons by focusing on the system of
skill standards developed for the accounting profession. The report will
present the experiences and outcomes of accounting standards-setters who have,
in many cases, been successful in establishing a national, uniform system of
certification for public accountants.
[3]
Public accounting, as this report will discuss, has changed dramatically over
the past century and provides excellent examples of the issues that arise when
public and private sector organizations work together to regulate professional
activities, protect public interests, and create a dynamic system of codified
workplace responsibilities. By presenting accounting in this fashion, the
report can be a learning tool for policymakers, educators, and industry
representatives who are currently working to develop and firmly establish a
system of standards.
A
study of accounting is pertinent for several reasons. First, as we have argued
elsewhere, changes in the nature of work have resulted in a
"professionalization" of production workers (Bailey & Merritt, 1995, 1997).
Jobs at many levels of the employment hierarchy are now assuming
characteristics traditionally associated with professions such as medicine,
law, accounting, or architecture. Workers in high-performance work
organizations are being asked to function as more proactive workers who are
capable of working both autonomously and cooperatively in teams. If the
movement toward high-performance and professional workplaces is significant and
sustainable
[4],
an investigation into how and why skill standards in a profession such as
accounting were developed will provide important insights into the future of
skill standards setting in a broad range of occupations.
Second,
accounting has developed an extensive system of standards and, in the process,
created a long and well-documented history. For decades, accounting standards
have been discussed and scrutinized in public before state and national
legislative bodies and in private among the various professional associations
representing practitioners and educators. Efforts of organizations such as the
American Institute of Certified Public Accountants (AICPA) to maintain industry
control of standards and limit government intervention have many applications
for trade associations and industry groups that are in the process of creating
standards and accompanying certification systems. Studying the well-developed
and often tumultuous relationships between accounting groups, business
organizations, and government regulatory agencies offers many learning
opportunities. This is especially pertinent given the leadership role that the
NSSB, a quasi-governmental agency, will assume in endorsing standards and
certification processes. Indeed, if the efforts of the NSSB are to be respected
and sustained, it must become a coordinating body that assumes a certain amount
of authority (albeit informal). It must direct the efforts of a wide variety of
institutions and organizations, some with extensive success and experience in
developing and implementing standards and certifying their employees. The
future will surely present the NSSB with a variety of turf-battles, many of
which the accounting standards-setting community has already dealt with and, in
some cases, conquered.
Third,
despite strong state control of accounting through its fifty-four State Boards
of Accountancy, the profession has been successful in developing and
implementing national certification of technical standards through a uniform
Certified Public Accountants examination (CPA exam) that is now being used in
every state. In varying degrees, practitioners, employers, and educators at
state and national levels have been involved with development and revisions of
the examination since its inception over 100 years ago. Accounting
organizations have also worked to revise the exam as the nature of the
accounting profession and the activities of accounting have changed. Aspects of
the development and implementation of the CPA exam have particular value for
those who are now working to translate industry-based skill standards into
assessment and certification tools.
Thus,
accounting seems to have attained many characteristics of the standards systems
that current reformers are trying to develop. At the same time, however, there
have been and continue to be many problems and tensions in the operation and
evolution of the education and certification system in accounting. The CPA exam
has often been criticized for failing to represent the needs of employers.
Accounting's educational system is considered by some to be too focused on
narrow, methodical aspects of accounting which, in turn, discourages many
potential students from majoring in accounting. Despite over twenty years of
experience in developing skill standards in accounting, the Financial
Accounting Standards Board is continually criticized for the processes they
use, the issues they choose to address, and the outcomes of their efforts.
Contemporary standards-setters can learn equally valuable information from many
of the controversies that still plague the accounting standards-setting
process. As this report will discuss, standards-setters in accounting are
continuing to confront many of the issues that are now bedeviling the NSSB and
the agencies and organizations that are working towards a broader system of
skill standards and the integration of classroom and workplace learning
activities.
Outline
In
order to provide the reader with some background on an industry that has such
an extensive history in the United States, this report will begin with two
sections that examine the evolution of accounting into a 20th century
profession. Two key aspects of accounting will be highlighted in these first
two sections: (1) the responsibilities intrinsic to the practice of accounting
are ambiguous; they require a unique combination of technical, academic, and
employability that allows accountants to objectively report facts with a
certain amount of subjective wisdom and guidance; and (2) the new
responsibilities placed upon accountants due to changing technology and
workplace dynamics have put pressure on the profession to specialize its
services and create the accompanying education and certification.
This
preliminary discussion of accounting practice will be followed by a more
detailed investigation of accounting skill standards and how those standards
are developed, taught, and assessed. The report presents accounting standards
in terms of their technical, academic, and real-world characteristics. In its
discussion of technical standards, the report will focus on the
standards-setting process, the CPA exam, ethical standards, and continuing
education. A discussion of academic and real-world skills will highlight key
issues surrounding accounting education and experience requirements.
THE ACCOUNTING INDUSTRY:
MOVING TOWARD HIGH PERFORMANCE
The Increasingly Complex Role of the
Professional Accountant
For nearly 100 years accountants, educators, and government regulators have
deliberated on the exact nature of the activities and responsibilities of
accountants. Are accountants bookkeepers or consultants? Are their skills
technical or judgmental? Are they engineers or artists? What is the extent of
their liability in collecting and reporting financial information?
Understanding the jobs of accountants is further complicated both by wildly
differing public perceptions of their roles and by changing technologies and
service markets that have had profound effects on what accountants are able to
do and what is expected of them.
Role ambiguity is particularly true for auditors who perform the "best known
function of the accountant"--the audit or the attest function (Porter &
Burton, 1971, p. 4). Although auditors are contractually obligated to represent
their "clients," they are legally obligated to objectively and independently
apply a set of technical criteria and produce a report that reflects accurately
the client's financial situation, even if that situation reflects poorly on
them. Relying almost completely on the information provided by their clients,
the auditor is not only responsible to the client for the document that they
produce but to the public at large who uses the information presented in their
documentation for a variety of investment decisions. Auditors must, therefore,
be cognizant of the private, corporate interests of their clients while
protecting the public's interests.
Given
a "plethora of civil liability and criminal lawsuits against CPA firms" that
emerged as a result of accountants' often conflicting roles, the accounting
community has been quick to realize that their duties entail more than
technical financial reporting (Olson, 1982, p. 15).
[5]
The public, often vacillating between over- and underestimating the depth and
breadth of a profession whose services only begin with financial reporting,
created a dubious role for the auditor.
[6]
The auditor is expected to report objectively what is often either subjective
or incomplete data--"reading between the lines" to discover the entire story
behind a client's disclosure of the facts. As a spokesman for Arthur Young
stated in the early 1900s, "What you (the client) have asked us for is not an
accountant's report, but our business judgment on the entire business
situation" (Edwards, 1960, p. 96). Often the public has insisted that the
profession entail no more than bookkeeping (Belkaoui, 1985; Edwards, 1960).
While in other instances, observers claim that "an accountant is paid for his
judgment, not for his technical abilities" (Zug, 1951, p. 177). Indeed, the
accountant's job contains both science and art; it includes not only reporting
but synthesizing and offering unbiased judgments and opinions on financial
information (Belkaoui, 1985).
At many points in accounting's history, standards and standards-setting bodies
have been used to define the ambiguous role of the accountant. Realizing that
the judgment required in accounting work can often obstruct objectivity and
independence, aspects that are vital in accounting activities,
standards-setters have sought to develop a solid industry-driven infrastructure
that would place boundaries upon public expectations and guide professional
behavior. Indeed, over 100 years ago, the British auditors
[7]
who recruited and trained the first U.S. bookkeepers and accountants encouraged
the establishment of the first professional association in the United States,
the American Association of Public Accountants (AAPA), to create a professional
identity and to guide professional development. Displeased with U.S.
accountants that they found to be "competent `keepers of accounts' . . . (with)
. . . diffuse practices (and) . . . little experience in giving opinions on
financial data" (Chenok, 1988, p. 9), their British counterparts encouraged
U.S. accountants to create a CPA title. The title was officially created in New
York in 1887 as a way to differentiate the profession from the more technical
"non-profession" of bookkeeping. The AAPA was given the responsibility to
promote accountants as professionals who not only report factual information
but also provide judgments based upon their technical reporting duties.
Clarification
of roles and responsibilities has been the impetus for the skill standards
developed in many of the industries involved in the current skill standards
movement, especially in service-oriented professions or occupations. For
example, the automotive industry developed an extensive set of standards in the
1980s for their technicians. These standards, developed under the auspices of
the National Automotive Technicians Education Foundation (NATEF), were
initially established to assure quality or Automotive Service Excellence (ASE)
so consumers would feel confident and could expect comparable service
throughout the country and across dealerships. Automotive standards have been
further refined in one of the 22 pilot projects funded by the U.S. Departments
of Labor and Education to highlight the range and depth of worker skills
required in the industry (NATEF, 1995).
[8]
One of the three items
[9]
developed by the National Council of Teachers of Mathematics (NCTM) (1991)
offers professional standards or guidelines for teachers to use as they
implement the new mathematical standards in their classroom. These standards
describe the changes that must take place in the classroom if teachers are to
effectively teach mathematics in an applied fashion that focuses more on
investigation and problem solving and less on abstract concepts and rote
memorization. They require teachers to share the burden of learning with their
students. The standards developed by NATEF and NCTM are often used as exemplars
in the standards movement. They make the point that standards can in some way
codify work roles and establish a range of acceptable outcomes of performance
that will increase consumer understanding and, therefore, confidence.
Judgment
is perhaps one of the most difficult and important job functions to capture in
standards--a difficulty that has emerged in accounting and will most likely
emerge for standards-setters in all occupations and industries as organizations
require more non-routine activities from their employees. Brown, Collins, and
Thornton (1993) attempt to clarify the role of accountants by focusing on the
types of judgment they are required to exercise rather than on the technical
skills they must acquire. He classified an accountant's judgment as the
following:
- Semantic judgment:
applying standards to inherently vague concepts like transaction and control
- Pragmatic judgment:
making determinations on how people will react given that it is often difficult
to specify clearly bounded necessary and sufficient conditions for applying
concepts in abstraction from the purposes they are intended to serve
- Institutional judgment:
possessing the ability to jump out of the system and analyze it externally,
since there is no logical limit to the number of conditions that standards may
incorporate (p. 275)
These
types of judgments have become increasingly important for accountants over the
past decade as technological advancements and complex business markets have
further expanded their roles and responsibilities. Software programs available
to most business organizations can now perform data collection and certain
routine aspects of financial analysis--activities once performed only by
accountants. Technology has forced accountants to broaden their scope of
services and advise and direct client activities using data that the client can
now collect and report. This broadening of accounting services moves in tandem
with the need for more and better financial reporting mechanisms that have
resulted from increasingly complex business environments. Before the growth,
and ultimate collapse, of the stock market in the 1920s and early 1930s, audits
and the pursuant financial reports were mainly a formality used most frequently
by those inside organizations.
[10]
As corporations merged and grew, financial data became more difficult to
decipher and the public became more reliant upon the outcomes of the auditor's
labors to make their investment decisions.
Thus,
historical and contemporary conditions have solidly grounded the auditor in an
advisory role. Advising or consulting requires accountants to have a firm
command of technical skills as well as the ability to apply traditional
academic knowledge and utilize generic, employability skills
[11]
such as problem solving and teamwork to unique and often complicated
situations. This is the common conception of professional responsibility, a
conception that the accounting community has sought to institutionalize for the
past century by mirroring the professional models found in medicine and law and
establishing similar standards and education and examination processes. As the
accounting industry has become less technical and more advisory, accounting
standards-setters have grown more committed to increasing the use of
educational credentials and national examination as prerequisites for
professional practice.
Similarly,
more advisory-type, "professional" activities and training are now being
demanded of many nonprofessionals in high-performance work organizations (see
Bailey & Merritt, 1995, for a detailed discussion of changing workplace and
skill demands). Current and future workers must meet increasing skill and
education requirements, work in more demanding and autonomous roles, and
continue to update their skills as technology increases and the work
organization changes. Actions taken by the NSSB support the idea of broadening
and legitimizing the role of workers to allow them to function more effectively
in high-performance workplaces. Instead of the traditional, narrowly defined
industries and occupations of the Dictionary of Occupational Titles
(DOT) and the Standard Industry Classification (SIC), the NSSB has established
16 broad economic sectors or clusters to guide standards development.
[12]
In addition, the NSSB has proposed a standards framework that stresses broader
occupational classifications. As opposed to the traditional model that merely
lists workers' immediate skills and duties, the NSSB recommends that future
standards include the functions that workers provide in the organization, the
roles workers assume as decisionmakers, and workers' contributions as team
players. They also place more importance on broad-based, service-oriented
duties to customers and to the organization. Developing skill standards in this
manner sends a clear message that workers can and should become more
self-directed professionals and not rely completely on management for direction
and guidance, as the traditional assembly line model suggests. Accounting
provides excellent examples of these trends as the industry has grown to
embrace a more holistic function for accountants.
Efforts
to obtain a broader role for accountants have forced the profession to
re-examine the relationship between the types of skills that accountants use
and need. The profession has attempted to establish, in school curricula and
through examination questions and formats, a more realistic representation of
the technical, academic, and real-world
skills that the profession requires. Technical and broad-based ethical
standards have been established by myriad bodies inside and outside of the
profession to guide professional activities, better define accounting duties
for the general public, shield professionals from excessive liability, and
avoid excessive government regulation. Generally Accepted Accounting Principles
(GAAP), Accounting Series Releases (ASR), and various other public documents
guide accountants' decisions and duties. Academic standards or core bodies of
knowledge for accountants have been developed as a vehicle to structure the
college curricula and justify increasing educational requirements. Academic
standards, in many cases, include traditional academic and accounting subjects
as well as business, humanities, and social science subjects to allow the
accountant to become more of a generalist and serve the client in a more
expanded capacity than strict technical skills would permit.
Investigating
the triumphs and pitfalls that the accounting community has experienced in
establishing this broad base of standards has a considerable relevance for
those working to establish standards in other industries and occupations. Such
a discussion will focus on the issues of incorporating technical, academic, and
real-world skill standards and how those standards, once developed, can keep
pace with an increasingly complex and changing workplace. The NSSB, in its
attempt to create a standards framework, has emphasized these three types of
skills as necessary for successful workforce development. Thus far, the
proposed framework "requires that the skill standards the Board endorses
consist of statements of the occupational, academic, and work-related skills
required to competently perform the work specified at the core, concentration,
and specialist levels . . ." (NSSB statement released 4/16/97, p. 5). Even
though all of the pilot projects sponsored by the U.S. Departments of Education
and Labor in the early 1990s included these three types of standards, none have
established a certification exam such as the CPA exam that tests an employee's
ability to use his or her skills. Furthermore, the NSSB has yet to exert its
role in the standards-setting process, concentrating at this point on fostering
the development of voluntary partnerships in the economic sectors or clusters
they have established. These partnerships or coalitions comprised of employers,
labor, educators, and community-based organizations will constitute a
management structure that will guide the development of standards.
In
the next section, the report will provide more background into the accounting
profession by discussing the specialization that has occurred in the industry
as a result of the demand for more diverse services. This section will be
followed by a discussion of the mechanisms and processes that the accounting
industry has used to establish and maintain the technical, academic, and
real-world skill standards of accounting professionals.
The Evolving Content of Accounting:
Specialization, Standards, Education, and Certification
For
the past century, the audit has been the mainstay of the accounting profession.
Times have changed, however, and accountants have begun to capitalize on the
fact that their intimate knowledge of a client's finances gives them a natural
advantage in helping clients figure out how to improve their financial
condition. The industry has looked for other ways to market accounting skills
and services as well.
[13]
As AICPA Chair, Ronald Cohen, points out, the accounting community has been
forced to "think beyond putting the rubber stamp of approval on stale
information" and supply forward-looking information (Von Brachel, 1995, p. 65).
The goal is to ensure that CPAs continue to be necessary to their client's
business, establish new services for clients and management such as business
consulting and specialization, offer long-range research and analysis, take on
more responsibilities, seek out opportunities to serve clients, and speak out
on public issues. As a result, specialized accounting services and consulting
have grown.
Efforts
to develop management consulting services in accounting are not new. They have
been underway since 1957 when the American Institute of Accounting (AIA) began
focusing on the potential for accountants to perform additional services for
their corporate clients. Even earlier, in 1942, Arthur Andersen, one of the
country's largest accounting firms, formed its first management information
consulting division called administrative accounting. In the fall of 1994, the
AICPA appointed a Special Committee on Assurance Services (SCAS) to
"reinvigorate the audit function and stake out new economic territory for the
CPA profession" by transforming the audit into a "value-added service worth a
premium price" (Pallais, 1995, p. 14). The Committee will emphasize auditor
competencies such as independence and objectivity that the marketplace appears
to value. A 1995 survey of managing partners and partners at CPA firms indicate
that 88% of accountants feel that their firm's future requires either an
industry or functional specialization ("Specialization Is Key to CPA Firms'
Success," 1995).
Those
that support specialization and the expansion auditor services point out that
these services are a natural extension of the audit and can pay real dividends
for clients. Indeed, the methods used by accountants are now being used in a
wide variety of fields to service a wide range of clients. Examples offered by
Berton (1996) include the following:
- Helping
baseball and football teams determine whether their stadiums are located in the
best places to generate income and are operated efficiently (requires location,
real estate, marketing, and demographic studies)
- Providing quality assurance for drug testing for Olympic athletes
- Determining
whether doctors are taking viable human eggs and embryos from women without
their consent for research and implants
- Helping record companies and musicians receive music royalties (p. B3)
A new auditing service offered by KPMG Peat Marwick--the "business measurement
process" (BMP)--provides another example of new accounting activities. The
process, performed in conjuncture with regular audits, examines a company's
annual financial results, including inventories and costs and revenue sources,
to see if they meet generally accepted auditing standards and checks internal
control systems to see if they control fraud and waste. In addition, the
process allows auditors to tell clients how they rate their industries--for
example, which are their best suppliers and which distribution channels are the
quickest. The process includes interviews and fieldwork (Berton, 1996).
Responding
to these changes, accountants are now developing new and unique areas of
specialization, which in turn require new forms of education and certification.
Areas such as environmental and forensic accounting
[14]
allow accountants to become full service providers to their clients thus
creating a new "consultant track" (AICPA, 1997). In order to stay active with
future directions for accounting, AICPA Chair Cohen recognizes that "now more
than ever, [the AICPA] must take on the responsibility to raise the level of
CPAs skills, both in public and in industry, to create a value-added
profession" (Von Brachel, 1995, p. 64). The AICPA has developed certifications
for Personal Financial Specialist (PFS) and Chartered Financial Analyst (ChFA)
to deal with increasing demands in the user community for consulting and
segmented and comprehensive planning (Chesser, Moore, & Ghee, 1995). These
certifications, controlled and promoted by the AICPA, enforce "the idea of a
natural relationship between CPAs and financial planning" (p. 100). Likewise,
the AICPA is attempting to compete with certifications such as Certified
Financial Planner (CFP) and Chartered Financial Consultant (ChFC) offered in
the financial community. The six-hour PFS exam, one of six requirements for
certification,
[15]
is given in 250 U.S. sites and was held by over 1,200 CPAs as of May 1995 ("PFS
Test Scheduled for September," 1995).
The
proliferation of consulting services has made it clear to the standards-setting
community that it is impossible to establish standards for every situation that
may present itself to an auditor in a complex business environment. The
complexity of the accounting environment has led some to conclude that
accounting actually does allow for standards but that they are more like
conventions that serve as guidelines for practice (Beresford, 1995).
Conventions either become widely accepted and, therefore, used or get replaced.
Thus, the term Generally Accepted Accounting Principles (GAAP) is applied aptly
to the body of rules and procedures formulated on the basis of experience,
reason, custom, usage, and practical necessity that define good accounting
practice (Belkaoui, 1982).
Various
industries in the current skill standards movement seem to appreciate the need
to develop conventions rather than standards for their workers and are opting
for a system that stresses good practice over an isolated list of skills and
knowledge. Industries such as biotechnology, hospitality and tourism, and
electronics have developed standards that describe the work in its workplace
context rather than produce an abstract list of required skills. In their most
recent attempts, these industries framed their standards around employee roles
and responsibilities. The biotechnology standards developed 32 scenarios that
include a routine situation and a pursuant problem. The employee is asked to
demonstrate his competence and the accompanying knowledge and skills by
handling the situation that is presented in the scenario (Education Development
Center, 1995). Hospitality standards use snapshots of a worker's duties to
illustrate required skills and the workplace dynamic in which the skills will
be used (Council on Hotel, Restaurant, and Institutional Education, 1995). The
electronic standards developed by the American Electronics Association (AEA)
(1994) are structured around key purposes and critical functions of
occupational areas or clusters of related jobs. A key purpose resembles a
corporate mission statement that summarizes the bottom-line goal of an
occupational area; critical functions indicate what must be done to achieve the
key purpose. All of these standards are requiring workers to combine a variety
of skills and handle the whole of an activity, not simply the individual parts
as a list of "standards" would imply. The NSSB has directed the voluntary
partnerships to describe work and develop standards for basic certificates in
terms of critical work functions. Critical functions, as originally developed
by the AEA, are "major chunks of work that must be performed and which, taken
together, constitute the critical or principal responsibilities of the
individuals involved . . . (not) a list of all the tasks required to perform
the critical function" (NSSB, 1996).
Describing
work and the skills that work requires in terms of critical functions and
scenarios represents a drastic break from previous views of work and potential
problems for those that are developing standards for the new workforce. This is
especially true for the work performed by nonprofessional workers that was
previously defined as a series of tasks directed by a supervisor or manager.
Although accountants have always been given a certain amount of autonomy that
was not offered to nonprofessional workers, the broadening and diversification
of accounting services has created difficulties for accounting organizations
that are similar to those that promise to arise for today's trade associations.
The increase in specialized accounting services created a precarious role for
organizations such as the Financial Accounting Standards Board (FASB) and the
AICPA. These organizations were established under the premise that there was
some body of activity called "accounting" that could be governed and controlled
in a centralized fashion. Indeed, the "profession's long-standing view was that
a certified public accountant is competent to engage in all aspects of public
accounting practice and that formal categories of specialization, therefore,
are unnecessary" (Olson, 1982, pp. 191-192). Members of the AICPA fought to
maintain a narrow view of accounting that they felt would preserve the pure
nature of accounting services. In turn, the industry's professional
associations hampered the development of specialized fields that threatened to
bring more outsiders into the accounting environment and broaden the
responsibilities of accountants (see Olson, 1982 for a detailed discussion of
the AICPA's fight to exclude consultants from their membership and
certification processes).
The
new, complicated environment of proliferated services and skills has confused a
firmly established standards-setting process. Indeed, the current head of the
FASB, accounting's official standards-setting body, cites the constant
"balancing act" that his organization must perform. The FASB must ensure that
they are working on the right issues, weigh input from an ever-increasing
number of constituency groups, and endeavor to reach answers that are as
relevant and practical as possible (Beresford, 1993, pp. 70-72).
At
the same time that FASB is confronted with increasing practical concerns that
require timely answers, they are being criticized for their delay in producing
a conceptual framework that will broadly govern accounting. A responsibility of
the FASB for over twenty years, the accounting community and government
regulators believe that such a conceptual framework will be more applicable to
an increasingly changing and specialized accounting environment than a static
set of technical standards or principles. In producing such a conceptual
framework for standards for entry-level workers, the NSSB has also been
criticized for taking too long to demonstrate tangible results.
The
FASB and the NSSB have both proved that developing a conceptual framework is a
slow and arduous process. They have also experienced similar difficulties in
working toward an all-inclusive, exhaustive analysis to use as the basis for
their framework (Delaney, Adler, Epstein, & Foran, 1996). Given a public
policy community that is anxious for results, the NSSB has worked hard to
allocate the necessary time to produce such a framework. In its attempt to get
a thorough picture of the process, product, and potential outcomes, the NSSB
commissioned papers, held public forums, and brought in experts to analyze
standards, work, work roles, assessments, and certifications. Beresford (1993)
points out that the lag time between the need for standards and the time it
takes to develop them is something that people do not realize or appreciate.
When people fail to get immediate direction, they move on to the next dilemma,
and, therefore, a conceptual framework fails to be produced. He also states
that ". . . agenda setting is the single most important decision that we make
at the FASB. Yet, for all the care that goes into this process, it may be one
of our least understood and least appreciated activities"
(p.
70). Clearly, the issues faced in the accounting standards-setting community
for nearly 100 years are of extreme importance to the NSSB as it enters a time
when educators, employers, and policymakers are clamoring for evidence of the
NSSB's work. Although the FASB has failed to do so, it is imperative for the
NSSB to prove to its many constituency groups that intangible research efforts
as well as work in developing partnerships and coalitions is necessary for the
future development and success of standards.
Given
the proper foundation that comes from coalition building, research, and
communication, a conceptual framework will allow an industry to look broadly at
the activities it pursues and help it position itself for future changes. A
conceptual framework in the accounting profession is intended to place
boundaries around accounting activities, to determine whether the specific
financial reporting decisions made by accountants yield benefits that are
sufficient to compensate for their costs. Unfortunately, as Beresford (1993)
states, the benefits and costs of decisions do not affect each constituent in
the same proportions, and it is difficult to obtain objective and reliable
information on which to base an analysis. The NSSB will, undoubtedly, face
similar difficulties as it creates a framework or guide for industries to
produce occupational standards. Is it possible to produce a conceptual
framework that the NSSB can endorse that will meet the needs of all industries?
Clearly, the FASB has tried for twenty years, without success, to produce such
a framework for only one industry.
In
addition to complicating the standards-setting process, the proliferation of
specialties raised concerns in the accounting community about the credibility
of an accountant's professional credentials. Accountants worried that the more
business-like (as opposed to technical) accounting activities of management
consulting and the like were perceived the more the public's faith in the
independence and objectivity of accountants would be threatened. In the
beginning, accounting's professional associations avoided this problem.
Professional organizations and societies not associated with accounting were
given complete latitude to develop the formal professional designations,
examinations, and education/experience requirements for the new specialty
areas. Groups such as the Association of Government Accountants (AGA), the
Financial Executives Institute (FEI), the Tax Executives Institute (TEI), and
the Institute of Internal Auditors (IIA) had a strong presence in consulting
and specialty services.
The
level of outside involvement in accounting-related services, however, led to a
series of educational dilemmas for the accounting community. The Commission on
Standards of Education and Experience (CSEE) (AICPA, 1956)
[16]
was forced to grapple with the timing of specialized education and determine
whether young CPAs should begin training in the highly developed specialties or
in general practice activities that will provide the background to absorb the
further specialized experience and training. In 1977, the AICPA's Board on
Standards for Schools of Professional Accountancy felt it necessary to deal
with the question of accounting education--that is, whether the education
should differ for different career paths. As recalled by McGee (1987), the
Standards Board "answered the question (of specialty education) safely, by
stating that a single set of standards was equally relevant for all accounting
career paths" (p. 37). Specialization, it was determined, would be developed
after the common body of knowledge had been acquired. The outside organizations
that had been created to handle specialty areas would not be threatened.
As
the accounting community hesitated to confront and control specialization of
accounting and accounting-related services, one issue became particularly
troublesome. How can the accounting establishment limit and control
organizations, inside and outside the accounting community, that establish
their own training and certification for consultants? Arthur Andersen (1997),
for example, has been privately training its staff to perform consulting
services for at least twenty years. The corporation trains its staff in
accounting procedures as well as in the client's businesses. Their training
"focuses on the client's competition, products, services, key management and
business issues, government regulations, systems, success factors, technology
trends and more" so they can anticipate change, prepare for it, and help their
clients manage it. As will be discussed in the section on academic standards,
it is not surprising that private companies felt the need for additional
training given the fact that the formal education community has been slow in
embracing many of the new trends in accounting. Most college and university
accounting programs focus on traditional, narrowly defined accounting tasks,
rules, and methods. The academic disconnection from the corporate environment
has forced many private companies to act on their own as training providers for
their employees. One reason for this disconnection may be the fact that the
accounting standards-setting community has failed to create a strong set of
guidelines for training and performance in these new roles.
Clearly,
the accounting industry has failed to create the sort of seamless system of
workforce preparation that the NSSB and others involved in current skill
standards initiatives hope to establish. Employers feel that college graduates
in accounting arrive in the job market without the proper skills to function in
the high-performance workplace--skills that the school-to-work initiative and
applied academic reforms are promoting. Instead, many students have a strong
technical background with little experience connecting broader business issues
to the technical aspects of accounting services. The NSSB (1996) has attempted
to eliminate this problem by proposing that basic certificates function to
certify the core knowledge and skills of workers as well as their concentration
knowledge and skills.
[17]
Specialty skills and knowledge follow the achievement of these basic skills and
form the most detailed components that target particular jobs and needs of
specialized firms. But how will the NSSB respond when they are faced with
organizations such as Arthur Andersen who will most likely fight any changes to
their firmly established systems of training? Unlike the accounting community
that has the AICPA as an organization that can develop certification mechanisms
to compete with those of the non-industry sanctioned organizations, the NSSB is
reliant on these organizations for their success. Not only will the NSSB have
to attain consensus on and support for their framework for training and
certification, they will have to propose an educational infrastructure that can
accommodate the skills requirements they are promoting--an infrastructure that
might be different from what is now established by industry. The following
sections will focus on accounting standards and the issues that have arisen in
the development of technical, academic, and real-world skill standards.
STANDARDS FOR ACCOUNTANTS:
THEIR DEVELOPMENT AND IMPLEMENTATION
Technical Skill Standards
The
institutions that regulate the accounting profession have traditionally focused
on accountants' technical skills. This is particularly true of agencies such as
the Securities and Exchange Commission (SEC) whose activities have both
empowered and restrained public accountants since the 1929 stock market crash
(Edwards, 1960). The Securities Act of 1934 required that "public accountants"
certify all financial statements filed with the securities exchanges. Not only
did this requirement offer a new importance for the financial report functions
of accountants, it firmly established a partnership between the SEC and private
industry groups such as the FASB (Financial Accounting Standards Board) and the
AICPA (American Institute of Certified Public Accountants) in the development
of accounting skill standards. The Securities Act also made the preservation of
the public interest a new aspect in accounting services.
The
section that follows will discuss a certification process that has
traditionally focused more on technical skills than on academic or real-world
skills. The process has been plagued by turf issues and conflicts that are,
perhaps, endemic in a profession that must balance corporate and public
responsibilities. Many occupations that are now developing standards have
similar potential conflicts to those affecting accounting. A discussion of the
standards-setting process will be followed by a discussion of the CPA exam--an
exam that is technical in nature and has been developed and implemented largely
in the private sector (as opposed to in educational or regulatory
institutions). Two final sections will focus on the establishment of ethical
standards and CPE requirements in accounting as an attempt to decrease role
ambiguity in the field and steer accounting toward a more professional direction.
The Standards-Setting Process
Who should set standards for an industry or profession? This is one of the most
important issues facing the NSSB and those working towards a system of
national, voluntary standards. Indeed, there is much at stake for the
individuals who will be affected by standards as well as the institutions that
have long histories of creating standards and certifying workers. Territory and
authority may be usurped as the new movement demands change and legitimizes new
players. The complexities of accounting and the multitude of organizations
involved in skill standards development and professional regulation and
training provide a wealth of knowledge for those in other fields attempting to
develop standards and certification mechanisms.
In accounting, professional organizations have taken the lead in setting standards
for more than a century. Accounting associations actually began as regional
efforts to establish professional designation for their members. Proliferation
of such organizations eventually led to competition for power and membership.
Ultimately, two professional associations carved out specific niches for
themselves in a new, national arena, one focusing on the educational aspects of
the profession and the other focusing on practitioner-oriented concerns. In
addition, great effort has been directed towards the establishment of one
"independent" standards-setting organization that would represent the
profession and limit government intervention. Ultimately, the profession
established the Financial Accounting Standards Board (FASB) as its lead
standards-setting body. The American Institute of Certified Public Accountants
(AICPA), the profession's practitioner-based association, however, has been
hesitant to relinquish its standards-setting power to the FASB, a body that it
was actually instrumental in creating. Another strong set of players or
standards-setters in accounting is the 54 State Boards of Accountancy that
ultimately control the activities of accountants taking place in their
jurisdictions. Although they often follow national guidelines for practice
established by the FASB, there is still considerable variety among
jurisdictions regarding education and experience requirements for
certification. Consequently, accounting's standards-setting structure has been
shaped by internal conflicts and power struggles as well as by external
interference from the business community and the government. The following
sections will examine the key players in accounting's standards-setting process.
Professional Associations
Professional
associations have played a central role in defining the necessary skills of
accountants. They were established in the U.S. to (1) secure public recognition
for accounting as a distinct profession, (2) raise education and experience
standards, (3) ensure qualifications and ethics through uniform exams, (4)
ensure public protection against unqualified practitioners, and (5) seize
professional power through united actions (Edwards, 1960, p. 22). These
professional bodies quickly proliferated and began establishing their own
identities. By the late 1800s, the two most prominent associations were the
Institute of Accountants and Bookkeepers (IAB) and the American Association of
Public Accountants (AAPA).
[18]
The IAB (later named the American Institute of Accountants--AIA) was
incorporated in 1882 to evaluate and improve the intellectual advancement,
commercial practice, and professional and social responsibilities of its
members. For the first decade, it was devoted to the development of accountancy
education and literature.
Being
stung by criticism from members of the British Chartered Accountants who
claimed that accountancy "had not materially progressed in public recognition"
(Anyon, 1925, p. 7), a central goal of early accounting organizations was to
raise the profile and status of accountancy in the United States. Unlike the
IAB whose goals were more academic and oriented toward the internal needs of
the profession, the AAPA (incorporated in 1887) sought to elevate the standing
of accountants by promoting the advantages of their services to the public and
safeguarding the functions they performed (Edwards, 1960). The AAPA's goal was
. . .
to associate into a society or guild for their mutual benefit and advantage the
best and most capable public accountants practicing in the U.S.; and . . .
promote the efficiency and usefulness of members of such society, by compelling
the observance of strict rules of conduct as a condition of membership, and by
establishing a high standard of professional attainment through general
education and knowledge. (p. 55)
In 1896, these two organizations, opting to remain separate entities, put their
differences aside and worked toward developing a unified piece of legislation
to establish a professional and legal designation for accountants. Their
legislative efforts led to the first statutory recognition of the CPA title in
the United States, which included standards for age, examination, education,
and experience.
[19]
For the next ten years, variants of this New
York State law were established in Pennsylvania, Maryland, California,
Washington, Illinois, and New Jersey. By 1924, all states had some sort of
legislation in place to establish and regulate the practice of accounting.
The creation of new accounting societies eventually subsided, and two national
organizations survived. The American Association of Accounting (AAA), founded
in 1915 as the American Association of University Instructors of Accounting,
ultimately became the more academic professional association and focused its
attention on issues in accounting education, research, and practice. The AICPA
[20],
the nation's largest practitioner-based association, took "the lead in
developing accounting principles" (Belkaoui, 1985, p. 51). The AICPA focused
its attention on nationalizing the profession and spreading a knowledge and
recognition of the utility and necessity for public accounting in national
industrial and financial development (Edwards, 1960; Nau, 1921).
From
the late 1800s, accountants realized the advantages of creating a uniform and
accepted structure for accounting practice and certification that would protect
the public as well as the accountant. As George O. May (1926), Chair of the
AIA's Committee on the Development of Accounting Principles, pointed out, the
precise accounting rules or conventions that are adopted by corporations are
relatively unimportant to an investor. What is important, however, is for
investors to know the method being used and be assured that the method is being
followed consistently from year to year (p. 324). Thus, gaining the public's
confidence and trust through a defined and uniform mode of operation was the
motivation behind the first CPA legislation established in this country. As
pointed out earlier, this is similar to the motivation behind the Automotive
Service Excellence program developed by the NATEF (National Automotive
Technicians Education Training Fund) to ensure customers that they will receive
uniform services throughout the country, regardless of dealership or technician.
The
AICPA now formally defers their power to the FASB, the official, independent
standards-setting organization that they created in 1972
[21]
to replace an often criticized Accounting Principles Board (APB). The official
relationship between the AICPA and the FASB is clarified by Rules 203 and 204
of AICPA's Code of Professional Ethics. The rules force AICPA members to comply
with the authoritative accounting pronouncements of the FASB or to be prepared
to defend their actions. They require that published financial statements be in
conformity with established accounting principles, except in highly unusual
circumstances.
The Government Sector
As the SEC and the Federal Trade Commission (FTC) became reliant on private
accounting groups to answer questions on reporting practices of more complex
corporations with more diverse ownership schemes, accounting standards became
inextricably linked to public sector regulation of financial markets (Belkaoui,
1985; Edwards, 1960). In the early 1920s, the New York Stock Exchange's (NYSE)
Committee on Business Conduct officially recommended that brokerage houses
obtain periodic statements of financial condition for their stocks from
independent accountants before attempting to list them on the exchange.
Following this, the stock market crash of 1929 profoundly influenced the
regulation of accounting services. Realizing that proper accounting methods and
independent audits could have prevented many of the losses that took place
during the crash, the NYSE worked together with the SEC and the AIA to lobby
for the Securities Acts of 1933 and 1934. At the same time the Acts "gave the
SEC the authority to protect the public interest by calling for the disclosure
of adequate information when securities are exchanged and sold" they "gave
birth to a sense of autonomy in the accounting profession" (Belkaoui, 1985, pp.
10, 149). The Securities Act of 1934 amended the 1933 Act and set forth the
following:
- A transfer of securities administration from the FTC to the SEC
- A
delegation of regulatory powers to the SEC relating to standards of accounting
and financial disclosure of all corporations making public offerings of
securities in interstate commerce through the mails and all corps registered
with national security exchanges
- A
requirement that financial statements filed with all Security Exchanges be
certified by public accountants
- A
removal of the cause for alarm among many accountants regarding liability
(Edwards, 1960)
The
Securities Acts of 1933 and 1934 allowed auditors, for the first time, to point
to rulings of a government agency that set the minimum auditing and reporting
standards. The client could no longer dictate what the auditor should include
in his audits nor could he go to another accountant to get an audit more to his
liking. The law affected "not only the standards of those (accounting) firms
practicing before the SEC, but also those of the entire profession" (Edwards,
1960, p. 160).
In
1938, the SEC released a statement,
Administrative Policy on Financial Statements,
which established its reliance on the accounting profession to develop
acceptable accounting procedures and principles for preparing financial
statements filed with the SEC. The SEC stated that it would permit the
establishment of accounting standards by the private sector and that the
commissioner's intervention as the federal government's major participant in
the standards-setting process would be in the form of cooperation, advice, and
sometimes pressure rather than through rigid controls (Belkaoui, 1985). The SEC
formally acknowledged its role as overseer not regulator and supported the view
that the private sector can regulate itself more effectively than government.
Two years prior, the AICPA set the wheels of private sector standards-setting
in motion by forming the Committee on Accounting Principles (CAP) to minimize
corporate reporting differences and eliminate undesirable accounting practices.
State and National Boards of Accountancy
Although
many consider 1924 to be the year that accounting became a "national"
profession (Belkaoui, 1985; Edwards, 1960), it is actually the year that the
accounting profession officially became a conglomerate of territorial
professions. By 1924, CPAs were required to adhere to standards and
requirements set by one of the 54 American licensing jurisdictions
[22]
in addition to abiding by the national rules established by the AICPA (its
official professional association) and the SEC.
The
54 State Boards of Accountancy establish specific requirements (as laws and
regulations) for becoming a CPA; determine the rights and obligations of a
licensed CPA; and engage in research, promotion and public relations, CPE, and
lobbying for the profession (Buckley & Buckley, 1974). They are
administrative branches of government responsible for safeguarding the public
interest by ensuring the competence and integrity of those who represent
themselves as CPAs within their regions. Their actions and responsibilities are
wide reaching. They evaluate the qualifications of candidates; administer
exams; issue certificates and licenses to practice; promulgate rules of
professional conduct; and investigate complaints, hold hearings, and take
disciplinary action (AICPA, 1995; Belkaoui, 1985).
The
State Boards officially (yet voluntarily) defer to the National Association of
State Boards of Accountancy (NASBA) to coordinate their activities. The NASBA
provides programs and services to assist State Boards in discharging their
responsibilities and appoints a CPA Examination Review Board to annually review
the preparation, grading, security, and administration of the exam. In
addition, they assist the State Boards in processing grades and compiling
jurisdictional and national statistical information on exam performance.
Tensions and Turf Battles in the Standards-Setting Process
Even
though the SEC has formally conceded its standards-setting authority to the
accounting community, they have not remained a silent partner in the
development of standards for financial reporting. Throughout the years, the SEC
has subjected the CAP and its successor standards-setting organizations--APB
(Accounting Principles Board) and the FASB--to severe criticism (Beresford,
1995). In 1959, after widespread disapproval of the activities of the CAP by
the SEC and other regulatory organizations, the AICPA reformed the CAP into the
APB. The mission of the APB was to "advance the written expression of what
constitutes Generally Accepted Accounting Principles (GAAP)"-- a
mission it was not able to accomplish to the satisfaction of the SEC (Belkaoui,
1985, pp. 51-52; Edwards, 1960). The APB was replaced in 1972 with the FASB,
a boardwhose stated mission is to "establish and improve standards of financial
accounting and reporting for the guidance and education of the public,
including issuers, auditors, and users of financial information" (Beresford,
1993, p. 72).
The FASB, still operating under similar criticism to that which plagued its
predecessors, has set out to improve financial reporting by issuing standards
that enhance the relevance and reliability of information used in investment
and credit decisions (Beresford, 1995). Walter P. Schuetze, the SEC's chief
accountant, recently commented on his fear that the FASB could be "legislated
out of existence" ("FASB Looks Ahead . . . To What?," 1995, p. 16). Indeed,
failure to please corporate America has resulted in actions to bring back
government regulation. John Reed, Chair of Citicorp, stated in 1994 that he
would ". . . rather have a regulatory agency that has other things to do
include standards setting within their portfolio of responsibilities, as
opposed to having a single purpose organization that has nothing to do but make
accounting changes" (Beresford, 1995, p. 57). A 1996 Wall Street Journal
article concludes that the "biggest threat to FASB has been itself" stating
that the FASB (1) moves too slowly, (2) does too much by adding too many
disclosure rules
[23],
(3) falsely claims "accounting purity," and (4) incorrectly uses the passage of
time as rationale for an overhaul (Jenkins, 1996, p. A19). Despite increasing
criticism of the FASB, Dennis Beresford (1995), Chairman of the FASB, cites
various dangers involved in moving accounting standards-setting activities to
the public sector:
- Interested
parties would go around the FASB making the SEC an "appellate accounting court"
for lobbyists
- Congress
would be able to override SEC decisions; set accounting standards; and use
accounting as an economic, political, and regulatory tool
- Moving
the accounting standards-setting process to the political arena would most
likely lead to less consistency and conceptual underpinning in accounting
standards
- After
being overruled, the FASB would lose support and motivation and constituents
would concentrate efforts on influencing the SEC (p. 57)
Like
the SEC, the AICPA has failed to relinquish its strong influence over standards
setting despite its formal transfer of power to the FASB (Balkaoui, 1985, p.
52). The AICPA continues to be deeply involved with setting technical
accounting standards, promoting broader educational and skill requirements, and
overseeing professional behavior. As late as 1995, the goal of the new ACIPA
President, Barry Melancon, was to create a "significant role for the Institute
as standards-setter for auditing standards and as a participant in the
accounting standards-setting process" (Dennis, 1995, p. 61). Four of the first
five priorities in the AICPA's 1986 Mission Statement refer to education and
professional skills and behavior:
- Promoting uniform education and licensing standards for Certified
Public Accountants (CPAs)
- Setting requirements for maintaining members' professional competence
- Providing standards of professional conduct and performance
- Monitoring professional performance to enforce professional standards
(Chenok, 1988, p. 12)
The AICPA's 1988 Plan to Restructure Professional Standards was comprised of six
proposals to accomplish the following:
- Strengthen
the profession's code of ethics by providing members with basic ethical
concepts to follow so they can maintain their integrity, objectivity, and
competence
- Mandate
for firms in public practice participation in a program to monitor the quality
of accounting and auditing work, which provides the public with an added
measure of assurance that the firms have appropriate quality control policies
and procedures in place
- Establish
education requirements so that users of CPA services can be assured that CPAs
have been appropriately trained at the entry level and that the training
continues throughout their professional careers (Chenok, 1988, p. 17)
Another
recent ACIPA involvement with standards development began in 1983 when they
joined forces with the NASBA to create a single piece of accounting legislation
to which state accountancy boards could adhere. These two prominent national
associations formed a committee to combine and harmonize their accounting models.
[24]
Their efforts resulted in a Model Public Accountancy Bill in 1984 that was
intended to be a forward-looking document with provisions that would gain the
support of both public accounting and the general public. The bill was renamed
the Uniform Accountancy Act (UAA) in 1992.
There
are three explicit purposes for the UAA: (1) to eliminate differences between
jurisdictions and the barriers that they pose to effective practice of public
accountancy, (2) to protect the public interest, and (3) to promote high
professional standards. It is uniquely designed to allow states to retain
optimal legislative latitude. Rather than forcing states to replace their
entire accounting legislation, the Act is comprised of separable provisions or
parts that can be added to existing state laws at the states' discretion. The
document is even given to State Boards in a loose-leaf binder. In effect, the
document creates a skeleton (with blanks to be filled in), however, the AICPA
and NASBA "strongly urge states to adopt the entire Act" (AICPA & NASBA,
1994, p. ii). The act is extensive. It addresses semester hours, accredited
colleges, universities, schools, and programs; education; applications for
examination; time and place of examination; examination subjects; cheating;
renewal of certificates; experience; and continuing professional education.
Ronald
Cohen, Chair of the AICPA, emphasizes the need to improve the relationship
between the AICPA and state societies. One set of regulations will avoid
duplication, increase uniformity, and avoid the confusion of students,
educators, CPAs, and small and large CPA firms who must deal with the lack of
reciprocity as they move and work across jurisdictions. In addition, such a
state-based system hinders free exchange of information and professional
knowledge across state lines and makes it impossible to grant foreign
reciprocities to CPAs or their equivalents in other countries (Von Brachel,
1995).
Mr.
Cohen's comments are not new. As early as 1907, members of the accounting
community felt the need for federal recognition and regulation to accommodate
the interstate and international character of the industry (Sells, 1907, p.
298). Since few businesses operate solely within one location (state or even
country), it follows that business accounts and accountants must have similar
cross-state and country mobility. In addition, there must be some fundamental
sense of consistency in the skills and qualifications of those practicing and
the principles to which they must adhere (Von Brachel, 1995).
By
1915, the wide range of standards in various state laws became a great source
of concern. It became obvious that "if the profession desired to achieve its
proper place in the business community, it could not rely on state legislation
alone" (Edwards, 1960, p. 87). Efforts were made to establish a national
yardstick to attain "a reasonable minimum level in preliminary education and
professional training" (p. 116). This led to restructuring the New York-based
AAPA into the AIA, a national organization now called the AICPA. Unfortunately,
establishing national regulation through a strong national association failed
to minimize the states' rights to regulate the profession within their
territory. Accounting still operates under a system of state-mandated controls
similar to those established in the early 1920s. The AICPA does not supplant
but supplements the state boards.
Similar
potential problems exist with current systems of academic and technical
standards that are often state-driven and governed. Despite recent attempts to
develop national, voluntary standards systems, state industries and educational
institutions have been working for years to develop and implement standards.
Since education is constitutionally a state responsibility and there has
traditionally been little national interference in the training of industry
employees, these efforts and their outcomes, until now, have existed largely in
isolation. Lacking communication and collaboration, state industry and academic
standards are destined to be at different phases of development, levels of
sophistication, and degrees of commitment.
The
Building Linkages Project, an initiative sponsored by the NSSB, U.S. Department
of Education's Office of Vocational and Adult Education, and the U.S.
Department of Labor/Education's School-to-Work Office, is attempting to uncover
the missing links between state-level academic and industry-recognized skill
standards. Three consortia, with Utah, Indiana, and Oregon as lead states, will
attempt to develop models for incorporating the academic and skill standards of
28 states and three industries or career pathways (health, manufacturing, and
business/management
[25])
into school-to-work systems. The projects are focusing on six key areas:
- Portability
of academic and industry-recognized skill standards and certificates across
industries and states
- Efforts
that reach out to all students, including those in nontraditional or
alternative learning environments
- Business,
industry, and labor involvement in the development and use of skill standards
- School-to-work
career pathways that will enhance the ability of all students (traditional and
nontraditional) to meet academic and industry-recognized skill standards
- Activities
in support of career pathways that involve parents, students, instructors, and
trainers
- Redefined
roles and responsibilities for educational institutions and training providers
that result from a standards-based system (documentation from Building Linkages
Project, 1997)
It is not clear how the NSSB or the U.S. Departments of Education or Labor will
use the information gathered in the Building Linkages Project; however,
official project documents have made it clear that the choice of participating
states and industries "is not an endorsement of state-developed, academic, or
industry-based skill standards by the National Skill Standards Board"
(documentation from Building Linkages Project, 1997). What is clear is that
this project is an initial attempt to bring some sort of understanding,
structure, and national recognition to disconnected state and industry
efforts--efforts that may be duplicated attempts at similar goals.
The Building Linkages Project is, perhaps, the most important effort in the
development of a national system of standards; however, work such as this takes
time and will most likely fail to produce tangible results immediately. Unlike
the myriad demands that have kept accounting organizations such as the FASB
from focusing on the development of its conceptual framework, the NSSB must
continue to support and streamline efforts such as the Building Linkages
Project. These efforts, if implemented properly, will avoid duplicated
standards and allow for better communication and cohesion among currently
disjointed efforts.
As illustrated by the accounting organization's attempts to find a central
standards-setting body, turf battles are avoided, and tensions are minimized
only with the development of a systemic infrastructure that can be accepted and
adhered to by all constituencies. With the current movement to create skill
standards for entry-level, technical workers still in its infancy, the General
Accounting Office (GAO) (1993) released a report suggesting that the most
important element of a voluntary skills certification system is industry
ownership and control. They conclude that industry must have a proprietary
connection with standards if they are to make significant financial investments
in certification development and contribute the time and commitment required to
implement and maintain a functioning, lasting system. Industry's governing
role, they contend, will ensure their future interests which are vital to
maintaining up-to-date systems.
The elimination of government control and the assurance that standards satisfy
industry/practitioner needs has, perhaps, motivated private industry's support
for the efforts of the NSSB. Instead of relinquishing control to the public
sector to develop standards and their accompanying policies, trade associations
are working
with
the NSSB and supporting their efforts to structure a standards system. Trade
associations (over three quarters) directed 17 of the 22 pilot projects--the
remaining five were directed under the auspices of education organizations.
[26]
Although different issues will arise as each industry develops, uses, and
updates its standards, the balancing act to limit government control and
maintain industry support is something with which standards-setters will most
likely always need to contend.
The CPA Exam
The national Certified Public Accountant (CPA) exam is the industry's oldest
attempt to define the skills required of accountants, being a source of
uniformity in the profession for nearly 100 years. Although the actual
certification of accountants is under the jurisdiction of the states, every
state uses the CPA exam and grading service administered by the Board of
Examiners of the American Institute of Certified Public Accountants. The
requirements of the CPA exam are updated periodically by national studies of
public accounting practice and by evaluations of CPA practitioners and
educators.
From
the outset, accounting has used the CPA exam to establish "a measure of
professional competence . . . and . . . evidence of professional qualification"
(AICPA, 1995). Initially developed and administered by the Board of Examiners
of the AIA (later the AICPA), the exam and grading service became available to
states in 1917. Nine states used the exam the first year that it was available.
By 1923, 40 states were using the exam. Today all states use the exam and
grading service, and this has allowed CPA certificates of all jurisdictions to
be substantially the same--"a condition that has enhanced the national prestige
of the CPA designation and has aided the interstate practice of public
accounting" (AICPA, 1995, p. 1). Candidates must answer machine gradeable,
objective questions; supply written responses to essays; and present solutions
to problems.
The
exam reflects the generally accepted accounting principles recognized by the
SEC. It originally contained four separate sections: Business Law, Auditing,
Accounting Theory, and Accounting Practice (Flynn, Leeth, & Levy, 1995).
Currently, the two-day, 151/2
hour exam is structured around sections in (1) Accounting and Reporting, (2)
Auditing, (3) Business Law and Professional Responsibilities, and (4) Financial
Accounting and Reporting (Business Enterprises). All sections test the
candidate's analytical skills for the following:
- Examining information and identifying data relevant to the situation
- Assessing materiality and identifying risk
- Identifying and explaining auditing procedures, accounting and reporting
situations, and potential legal issues
- Understanding and evaluating information technology
- Evaluating situations, formulating conclusions, and making
recommendations
- Preparing auditing and accounting findings, conclusions, and
recommendations (AICPA, 1995)
The Accounting and Reporting section requires candidates to demonstrate their
knowledge of federal taxation, accounting for government and not-for-profit
organizations, and managerial accounting. The Auditing section tests
candidates' knowledge of generally accepted auditing standards as well as the
skills to apply them. In the Auditing section, candidates are tested in the
context of four broad engagement tasks: (1) evaluation of the client and the
engagement, (2) obtaining and documenting information to form conclusions, (3)
review of the engagement to assure that objectives are achieved, and (4)
preparation of communications to satisfy objectives. The Business Law and
Professional Responsibilities section tests knowledge of the legal implications
that relate to accounting and auditing; whereas, the Financial Accounting and
Reporting section requires candidates (1) to demonstrate knowledge of the
concepts and standards found in financial statements; and (2) to recognize,
measure, evaluate, and present the items found in financial statements in
conformity with GAAP (AICPA, 1995, 1997).
Although
the exam is primarily designed to test the technical abilities of candidates,
it also assesses the candidate's writing skills on the essay questions in each
of the three sections. Although writing only accounts for 5% of each section's
total score, its inclusion perhaps indicates the increasing importance of
academic skills for the accountant. The candidate's writing is judged for (1)
coherent organization, (2) conciseness, (3) clarity, (4) use of standard
English as defined in The Business Writer's Handbook (punctuation,
spelling, and diction), (5) responsiveness to requirements of the question, and
(6) appropriateness for the reader (AICPA, 1995).
Much
like the industry-driven skill standards to be endorsed by the NSSB, the CPA
exam is based on an analysis of workplace activities. Unlike many of these
initiatives, however, the CPA exam is created and administered by
accountants--actual practitioners. Many of the industry skill standards efforts
do not allow workers (practitioners) to play a large role in the
standards-setting process, leaving them to review lists of skills developed by
managers and job analysts (Bailey & Merritt, 1995). Despite criticisms of
the CPA exam (discussed in the next section), the fact that practitioners are
so instrumental in its development has added legitimacy to the exam and the
credential that it produces. It stands to reason that, given the lack of
involvement that current industry workers have experienced in skill standards
and assessment development, they will be less supportive and respectful of
certification than accountants who feel somehow connected to their standards
and assessment tools.
Problems with the CPA Exam
Attempts
to establish consensus on the specific content of the CPA exam were at times
problematic even though the idea of a uniform examination was readily accepted
throughout the country. Many felt that the exam was originally developed to
serve as a gatekeeper to protect the profession against states with weak
education and skill requirements. This concern produced an exam that was
pitched at a relatively high level that many believed was too technical and
biased toward applicants fresh out of accounting school--giving unequal
advantage to those with a formal education versus those with practical
experience (AICPA, 1956; Edwards, 1960). After changes were made to make the
exam applicable to the requirements of over 30 state boards of accountancy,
many accountants found the exam to be too easy and felt it did not deserve to
be ranked alongside examinations in law and medicine (Meade, 1907, p. 193). A
nearly one hundred year old commentary in one of the profession's lead journals
reflects this:
It has long been a reproach to the Accountancy profession in the United States
that the examinations proposed for admission into the profession are
exceedingly elementary and in no way comparable with the examinations for
admission into the other learned professions. . . . The questions in commercial
law can readily be answered after a few days of "cramming" from some elementary
text books . . . These are questions in bookkeeping, and their answers demand
no very high order of intellectual attainment. . . . With few exceptions,
candidates for the CPA degree passed the examinations in commercial law,
auditing, and theory of accounts generally with high marks. Very few, however,
pass the examination in practical accounting. . . . The examination in
practical accounting demands of the candidate the working out of puzzles rather
than the solution of problems. Even interpreted in the most kindly spirit, the
practical accounting examination is an examination for accountants' assistants
and not for accountants. (Meade, 1907, p. 194)
Criticisms
of the exam continue to this day. For example, a 1984 study by Dunn and Hall
found that accounting work experience did not improve scores on the
examination, suggesting that the exam was not closely related with the
workplace activities of accountants. According to this view, despite
practitioner involvement in its development, what is covered on the examination
is not consistent with what the workplace requires of accountants.
The AIA Board of Examiners aims to set the competence level for the exam to that
required for general and auditing practice in a medium-sized organization
(Information for CPA candidates, American Institute of Accounting, 1954, p. 3,
as cited in AICPA, 1956, p. 90). Currently, however, the exam is seen as being
more of a barrier to professional practice than other professional tests with
only ten to fifteen percent of first-time takers being successful in passing
the exam. Twenty-five to thirty percent of candidates are never successful
(Dunn & Hall, 1984). This has implications for the quality of education
accounting graduates receive as well as the quality of the examination.
Although
the CPA exam is much more sophisticated than a multiple-choice test with
closed-end and specific answers, its ability to assess successful work
performance is frequently criticized. For example, the test has been considered
a "poor indicator of accounting competency" because it contains material that
the average accountant will never encounter (McGee, 1987, p. 13). Despite the
use of practice questions and samples from the field, the test is also
criticized for focusing on the ability to recall and explain detailed rules and
procedures and testing memorization of basic concepts. Critics complain that
the test neglects higher order learning and thinking skills such as synthesis
and evaluation. Furthermore, success on the CPA exam is often used to measure
the quality of accounting programs. This can put pressure on educators to teach
to the exam and focus on details of currently acceptable practices instead of
working with students to develop higher order thinking skills (Flynn et al.,
1995).
These
problems are all familiar to standards-setters in the contemporary skill
standards movement who are now attempting to develop assessment tools for their
standards. Many believe that current conversations on assessment tools and
strategies should have taken place during or before standards were developed.
Perhaps this would have changed the complexion of the standards and created a
more tangible dialogue between the employers that were demanding skills and the
educators that must teach and evaluate the skills. Indeed, although few argue
over the importance of real-world skills such as high order thinking, problem
solving, and teamwork, there is little consensus on exactly how to evaluate
these skills now that they have been identified.
Despite
the criticism that exists over the components of the CPA exam, the exam does
illustrate the possibility of designing and administering, on a mass scale an
assessment instrument with complex essay questions that allows for one or a
finite set of correct answers. It also suggests, however, that even such a
complex exam is not likely to be adequate as an assessment that can be used to
meet all of the objectives of skill standards and training. A closer look into
the specifics of the CPA exam will give further insights into the assessment
process as contemporary standards-setters work toward this phase of
certification.
Ethical Standards To Minimize Accountants' Role Ambiguity
Public
accountants have an unusual role. Although they are in the private sector, they
perform a public service by certifying information that forms the basis of
decisions made by the public--that is, people who are not officially considered
their clients but use their "unbiased" information to make investment
decisions. Therefore, independence and objectivity in accounting are valued as
highly as technical ability. Although official legislation such as the
Securities Act of 1934 gave legal recognition and guaranteed the importance of
accounting services, many accountants became "worried about the burden of
responsibility that was thrust upon them" (Edwards, 1960, p. 157), being aware
that "In the public's mind, the work of an accountant must be faultless in
execution and principle" (p. 97).
As
a result, accounting organizations have developed a professional code of
ethics, a type of standard, to gain public legitimacy, create public trust, and
provide a sense of synergy among professionals. Ethical standards provide the
practitioner with more than just a set of behavioral codes to guide their
specific duties and responsibilities; they give clients some boundaries for
their expectations and, thus, put clients at ease about the responsibilities
they have entrusted to professionals. For example, the Hippocratic Oath, taken
by physicians upon graduation from medical school, is more about overall
obligation to the patient than specific physician tasks to be performed.
Judgment
and public service are embedded in the AICPA's Code of Professional Ethics. The
Code stresses the importance of a moral schema over standardization and
regulation (Preston, Cooper, Scarbrough, & Chilton, 1995, p. 508). Its
principles address accountant responsibilities, public interest, integrity,
objectivity, independence, due care, and the scope and nature of services. The
principles section is intended to encourage members to go beyond the minimum
framework of rules to support a strong spirit of professionalism. The rules
section constitutes the enforceable part of the Code and is categorized into
five series concerned with independence, compliance, relations with clients
(including confidentiality and contingency fees), and regulation of internal
relations.
More
recently, in 1996, the AICPA developed new auditing standards regarding the
disclosure of material fraud in an attempt by the accounting community to
promote their image of protecting the public. The proposed rule, scheduled to
become a new auditing standard in mid-1997, would "require them [auditors] to
do the job expected of them by the public" (Burton, 1996a, p. C2). More
stringent than congressional securities legislation that included a similar
provision, the rule requires auditors to communicate the suspicion of fraud
more quickly than presently required. Likewise, the SEC created an Independence
Standards Board in 1997 to address the public and private concerns that are
facing auditors as they move into more of a consultant role. Individual
accountants, as they ground themselves in their new role, are seeking the
adoption of broad principles that will allow firms to develop their own "codes
of conduct" (Abelson, 1997, p. C1). The SEC, on the other hand, is seeking more
clarification and formal differentiation of the lines that separate the various
accounting-consulting activities.
Clearly
the accounting profession has an unusual quasi-public role which makes ethics
particularly important. The new consulting role has made ethics even more
important. While it is difficult to evaluate the effects of a formal Code of
Ethics, there is some tentative evidence that accountants enjoy a reputation
for high ethical behavior and the ability to be independent and objective
authorities on financial information (Chenok, 1988, p. 17).
[27]
Although other professions may not share the same public role, ethics play an
important role in all occupations, and it is certainly worth encouraging
standards-setters to include ethics in their deliberations and planning.
Continuing Professional Education
Like most professions who establish requirements for continuing professional
education (CPE), the accounting community requires its members to participate
in a predetermined number of seminars, workshops, or meetings to remain in
proper standing with its primary professional association, the AICPA.
Accountants require CPE to maintain their status as a licensed practitioner in
the professional community and to stay active on current topics, techniques,
and issues affecting the industry. The AICPA offers a wide variety of CPE
self-study and video courses in areas such as accounting and auditing,
management, consulting services, personal development, taxation, computer-based
training, and specialized knowledge and applications. The AICPA even offers
mail-order credit through a program called "CPA Direct" where applicants
complete study guide examination questions based upon articles published in the
AICPA's Journal of Accountancy.
The AICPA makes it clear, however, that State Boards of Accountancy have the
final authority to determine the number of credit hours allowed for a
particular program as well as the classification of courses under their
specific licensing requirements.
The
NASBA and AICPA have been working together and independently to promote
uniform, national standards for CPE programs for certified accountants
(Haberman, 1995). The AICPA has established a Continuing Education Standards
Subcommittee to promote uniform requirements across states. Although state
variation still exists, the Uniform Accountancy Act has made exact
recommendations on the amount of hours of CPE required for certificate renewal.
The Act does leave many of the details up to the individual states, however.
The Act states,
For renewal of a certificate under this Section an applicant shall show that the
applicant has completed 120 hours of continuing professional education which
contribute to the general professional competence of the applicant during a
three-year period with a minimum of twenty hours each year. The Board may
prescribe by rule the content, duration, and organization of continuing
professional education courses that qualify for this requirement. The Board may
also provide by rule for prorated continuing professional education
requirements to be met by applicants whose initial certificates were issued
substantially less than three years prior to the renewal date, and it may
prescribe by rule special lesser requirements to be met by applicants for
certificates renewal whose prior certificates lapsed substantially prior to
their applications for renewal, and regarding whom it would in consequence be
inequitable to require a full compliance with all requirements of continuing
professional education that would otherwise have been applicable to the period
of lapse. (p. UAA-6-2)
Furthermore, the Act adds this comment:
This provision for mandatory CPA as a condition for renewal of certificates is an
important provision of this Uniform Act aimed at assuring that persons licensed
under the Act maintain an acceptable level of current knowledge in their field.
When establishing credit for all courses, State Boards should acknowledge the
equal importance of courses to CPAs who offer specialized services other than
traditional public accounting to their clients or employers, and maintain the
professional expertise of CPAs who offer such specialized services, including
CPAs in industry. (p. UAA-6-3)
The
movement to require more CPE has been criticized for not specifying the content
of that education. Many consider the variation in substance of CPE across
states to be problematic. McGee (1987) points out that some states even allow
dinners to serve as CPE courses. Clearly, it will be difficult to prove the
effectiveness of most CPE courses in maintaining a CPA's knowledge and ability
to perform successfully in the workplace. Some assessment of the courses being
offered to CPAs is, however, the only way that employers and employees can be
certain that their time and money is being well spent. Clearly, this is one
aspect of CPE that the accounting community needs to consider as it promotes
the development and utilization of such courses--an aspect that skill standards
developers in all industries must consider if their standards are to be
maintained and updated with workplace changes.
The emphasis that the accounting community places on CPE is reflected in the
philosophies of many industries that promote lifelong learning for their
workers. Indeed, as technology advances and business environments change,
workers will need to stay abreast of new and better ways to function in the
workplace. Job skills will continue to increase as technology changes
organizational structures and employee responsibilities, leaving those
individuals who fail to adequately prepare themselves out-of-work. The need to
continually develop new skills and acquire new knowledge is as real for an
accountant as it is for any worker in a high-performance workplace--both must
use technology to diagnose a client's problem and provide a solution.
Summary Remarks
To stay competitive in new global, technologically advanced, high-performance work
environments, all industries are being forced to redefine the technical skills of their employees
as well as the tools used to assess those skills. This is as true for
accountants as it is for production workers who are experiencing a drastic
expansion in their duties and responsibilities. It is no longer sufficient to
require employees to demonstrate technical skills that are framed as narrowly
defined tasks and routine methods/procedures. Instead, to be effective in the
workplace and satisfy customer and organizational needs, employees must be able
to apply their technical skills to handle an increasingly diverse, nonroutine
set of situations and events. In their more autonomous and evolving roles,
employees must commit themselves to continually learning and increasing their
skills and must become more concerned about general issues such as ethics,
effective communication, and positive public relations that were once the
responsibility of management-level employees.
Broadening
technical skills poses great problems for those who develop assessment
instruments for certification. Although few will argue about the necessity of
skills such as problem solving and communication, few have been able to capture
their depth and breadth in evaluation situations. Accounting's CPA exam,
established and utilized for nearly 100 years, is being subjected to increasing
criticism for not representing changing workplace demands. This is in spite of
the fact that practitioners have developed and are updating the exam. Clearly,
additional time and thought needs to be devoted to the assessment process if
the certification is to be valued by other practitioners and consumers.
Academic and Real-World Skills
Although
private sector standards-setters have been primarily concerned with the
development of technical skill standards, over the years they have dedicated
some of their efforts to the creation of standards for academic training. Their
attempts have sent two strong messages regarding the demands for accounting
education. First, the accounting community wants accountants to leave formal
schooling with more real-world skills than college and university programs have
traditionally provided. Second, the accounting community believes that the key
to professional status and acceptability is more formal training.
Unfortunately, educational institutions have often worked against attempts to
make instruction more applied. In addition, the profession, grounded in an
apprenticeship tradition, has been slow at making education a formal
requirement that replaces or supersedes the importance of experience. This
section will discuss continuing attempts in the accounting community to create
a more applied college curriculum and increase the duration of formal academic
training for accountants.
A Push for Real-World Skills in Academic Training
For nearly 100 years, professional organizations in accounting have attempted to
establish a formal educational path that would produce accountants that were
ready for the workforce. In the early 1900s, the American Institute of
Accountants (AIA) and the American Society of Certified Public Accountants
(ASCPA--later the AICPA) made education an important part of their charters.
The AIA was established "to promote education in the science of accounts and in
practical application of that science throughout the U.S. and its territories
and possessions" (Edwards, 1960, p. 141). The ASCPA set out ". . . to stimulate
education for all accountants now certified and those who are working to earn
their certificates" (p. 135). Societies promoted more, better, and nationally
consistent education. It was generally believed that the wide variation across
states in education, experience, and requirements for CPA exam candidacy
resulted in ". . . confusion, in differing interpretations of what a CPA is,
does, and how he is designated, in lack of coordination of the educational
programs of our colleges and universities with the educational needs of the
profession, and in some cases in charges of discrimination, monopoly, and
`closed shop'" (AICPA, 1956, pp. xxii-xxiii).
The
64th Annual Meeting of the AIA in 1951 formally discussed such issues and
initiated the creation of the Commission on Standards of Education and
Experience (CSEE) in 1952. The CSEE was established to study the diversity that
existed across state boundaries and "bring about more uniform and more
realistic standards for the qualification of CPAs" (AICPA, 1956, p. v).
Uniformity was to be brought about in the following ways:
- By
providing a background analysis of the accounting organization and the services
provided in accounting
- By
discussing and proposing the best methods of preparation and recruitment for
the profession
- By
influencing weaker schools to provide sounder formal education programs for the
profession
- By
providing legislative bodies and state boards with suggested minimum education
and experience prerequisites for accreditation of CPAs (p. viii)
In the early 1950s, the Committee on Selection of Personnel of the AIA
established four standards for success in public practice:
- Character and Independence:
personal qualifications of objectivity, independence of thought, integrity to
render an unbiased, objective report with full disclosure of pertinent facts
- Mental Attributes:
intelligence to handle diverse types of work; judgment to make decisions about
extent of work, accounting principles, and methods of applying principles and
reporting results; accuracy of observation, thought, and expression, including
careful, orderly thought, and ability to express precisely and accurately and
communicate the significance of numerical information; and analytical ability
to analyze voluminous and complicated aspects of bus transactions; activities
center around collection, collation, classification, and summarization of data
from which opinions are reached
- Breadth of Knowledge:
ability to work successfully with people from different backgrounds; ". . .
Technical training is of course important, but CPAs (and businessmen) are
beginning to realize that a broadly trained person is, in the long run, likely
to be a better prospect for employment than the individual with only technical
training" (AICPA, 1956, p. 19)
- Human Relations:
concern with communication and exercise of considered judgment
Unlike
GAAP that the CPA exam assesses, these standards emphasize the less technical
aspects of accounting service. Perhaps, the sentiment behind these broad-based
standards was presented more succinctly by the remarks of an analyst who stated,
Even
more important than technical skills, we need to teach our students to think
analytically and globally. This, in turn, implies the need for them to have
stronger grounding in economics, finance, and quantitative analysis, not less.
And we need to teach them to communicate effectively. This includes developing
their "people skills" such as teamwork, sensitivity training (especially to
other cultures), and leadership. (Choi, 1993, p. 423)
The broad skills and areas of knowledge that the accounting community appears to
be promoting are similar to the SCANS
[28]
skills that have played a large role in current efforts to develop industry
skill standards. Five of the six skills that the AICPA published in their
website as "the skills needed for a successful accountant/CPA" are SCANS
skills--problem solving, creative thinking, understanding business systems and
computers, people skills, and high ethical standards. SCANS skills also include
generic workplace competencies such as identifying, organizing, planning, and
allocating resources and acquiring and using information. SCANS (1991) also
identified the following foundations skills: reading; writing; performing
arithmetic and mathematical operations; listening and speaking; thinking skills
such as creativity, making decisions, solving problems, visualizing, knowing
how to learn; and reasoning and personal qualities such as displaying
responsibility, self-esteem, sociability, self management, and integrity and
honesty. These skills have been classified as "employability skills and
knowledge" by the NSSB and defined in their proposed framework as the skills
and knowledge needed to function effectively in all high-performance work
environments.
In the 1960s, the American Institute of Certified Public Accountants (AICPA)
established the Beamer Commission to define a Common Body of Knowledge (CBOK)
for accounting.
[29]
The study endorsed a CBOK that included a broad range of topics such as
behavioral science, economics, the humanities, law, math, probability,
statistics, and functional fields of business.
In
the late 1980s, the Accounting Education Change Commission (AECC), established
by the American Association of Accountants and funded by the "Big Six"
accounting firms, recommended an even broader list of skills areas than the
Beamer Commission. The AECC's list extended the types of skills to include (1)
a general cultural background, (2) business administration and economics, (3)
written and oral communication, (4) standards of professional conduct, (5)
principles of accounting (not accounting procedures), and (6) principles and
standards of auditing. The AECC also suggested how these skills might be best
taught and learned:
- A
general cultural background could best be gained through university or college
work.
- Business
administration and economics, an understanding of basic economic principles,
production, marketing, finance, statistics, and business law, can be acquired
more quickly and effectively through formal academic training.
- Written
and oral communication can be integrated into course material.
- Standards
of professional conduct can be developed by incorporating instruction and
guidance into all phases of accounting programs and not devoting a specific
course to the subject.
- Principles
of accounting (not accounting procedures) are best learned by exposure to
actual operating conditions and practices in the workplace.
- Principles
and standards of auditing can be better understood with exposure to actual
accounting operations through internships or the like.
Based
on its findings, the AECC recommended that students obtain a broad education
integrating all aspects of the accounting discipline with an emphasis on
real-world problem-solving and enhanced development of communication and
interpersonal skills (Palmer & Gilfillan, 1996). These recommendations are
similar to the "all aspects of the industry" stipulations found in the 1990
reauthorization of the Carl D. Perkins Vocational and Technical Education Act
and the 1994 School-to-Work Opportunities Act. Instead of focusing on
traditionally, narrowly defined jobs, programs funded under these Acts were
responsible for exposing students to a broad range of occupations and career
opportunities offered within industries. In this way, students could gain a
better understanding of the industry as well as its employment requirement and
academic and technical demands.
The
AECC (1994) was to serve as a catalyst to stimulate demonstrable improvements
in the education of accountants through curriculum restructuring, the
development of alternative educational processes and materials, and effective
utilization of faculty resources. Comprised of twelve educators, three
representatives from business/industry, and three representatives from public
accounting firms, it has become instrumental in shifting the emphasis in
accounting education courses away from a preparer perspective (dealing with
mechanics of recordkeeping, formatting, and following rules and procedures) and
toward a user orientation. This perspective allows accounting students to
better understand their role in business and society as well as their
responsibilities to supply and use information for decisionmaking purposes. A
broad-based, customer orientation is also an effective way to alter the
non-accounting student's image of accounting and attract students who had not
previously considered accounting as an option. The Commission also acts as a
forum to identify, examine, and discuss issues related to academic preparation
of accounting professionals and provides the focal point for assimilating and
synthesizing the interests, concerns, and priorities of various interested
parties regarding improvements in higher education in accounting. The AAA, its
lead body, has allocated $2.5 million to thirteen colleges to revise and
develop accounting curriculum and teaching methods (Flynn et al., 1995).
In stating directives for the AICPA in 1995, Chairman Ronald Cohen included the
AECCs formula for a competitive profession. First, Cohen stated that the
profession must attract talented people--those who are amply paid and capable
of offering value-added services to clients. Second, the profession must be
committed to proper education. This requires an academic community that is
attuned to what the profession needs, better integration of education with
practice, and increased education requirements--all done on a national level
(Von Brachel, 1995).
The desire to attract more productive workers and better train them by teaching
more real-world skills is also found in many of the industries involved in the
current skill standards movement. A majority of the 22 industry-based skill
standard pilot projects started in the early 1990s identified SCANS skills in
their skill standards. Interviews with project directors indicated an
indisputable need for these real-world skills if industries were to transform
themselves and their workers. Despite this indisputable promotion of SCANS
skills, there is no established, statistically validated method to assess such
skills. Efforts to do so, however, are taking place in organizations such as
American College Testing (ACT).
Problems Developing Accounting Curricula
Despite the apparent consensus among members of the accounting community that
accountants need broad-based skills to function effectively in the workplace,
the community has failed to reach agreement about how those skills should be
classified and taught. Several issues have complicated a specific discussion of
accounting curricula. First, the ambiguity surrounding exactly what accountants
do has created disagreement over what they need to know and how they should
learn. Second, the constant broadening of accounting activities has made it
difficult to develop timely education, especially when educators in colleges
and universities often lack contemporary marketplace experience that they can
bring into the classroom. Third, even to the extent that planners have
understood what accountants need to know, the relationship between that body of
knowledge and abilities on the one hand and any educational program on the
other is not always clear. All of these issues are common to the occupations
and groups that are trying to set standards and determine the most effective
strategy to equip aspiring practitioners with appropriate skills.
In
the late 1980s, the Accounting Education Change Commission (AECC), established
by the AAA and funded by the Big 6 accounting firms, investigated the reasons
why employers (particularly the large accounting firms) appeared to be
displeased with the caliber and abilities of new accounting graduates. They
also sought to identify why accounting programs were not able to enroll quality
students. The AECC was directed to "change accounting education in such a way
that many of the brightest students will decide to major in accounting"
(Carcello, Copeland, Hermanson, & Turner, 1991, p. 1). Its official mission
was to
.
. . be a leader in improving the academic preparation of accountants, so that
entrants to the accounting profession possess the skills, knowledge, and
attitudes required for success in accounting career paths . . . to enhance the
quality of accounting education . . . (to) foster continuing improvement in the
education of accountants by working in collaboration with other stakeholder
organizations. (AECC, 1994, p. 3)
Their
findings indicate the prominent feeling that most current college accounting
programs are not appropriate for today's business needs. AECC cited too little
emphasis on the following:
- accurately
reflecting practice by integrating all aspects of the accounting discipline
throughout the curriculum
- avoiding
the one-right-answer syndrome by reflecting real-world problem solving
- focusingon learning how to learn
- developing
students' communication and interpersonal skills to ensure that students are
active participants in the learning process (Williams, 1993, p. 77)
The
findings of the AECC, when compared to many earlier studies that focused more
on narrowly defined skills, represent the ambiguity that exists in the
profession's view of itself and its requirements for practice. The 1974 Whitman
study of 546 randomly selected practitioners and managing partners in CPA firms
found that the respondents favored a relatively narrowly defined education
focused on procedural skills. Among other things, the accountants who were
surveyed tended to believe that there was too much emphasis on conceptual
understanding rather than the acquisition of procedural skills. This resulted
in less proficient entry-level accountants. They also stated that there was no
need to teach beginning CPAs the history of SEC laws since this was information
only used by seasoned accountants in financial reporting for publicly traded
companies. The ability to diagram an information system, they felt, was
superfluous. There was no need for a background in economics. Reducing the
requirements for behavior-oriented classes could also save time (McGee, 1987).
The
training that young accountants need for the workplace is often not available
in the classroom since practitioners are often not the ones teaching college
and university courses (McGee, 1987). Academic accountants, those with Ph.D.s
in accounting, often do not represent the partners in CPA firms and officers in
accounting's professional associations. The disjunction between accounting
educators and practitioners is further demonstrated by the fact that accounting
has established two primary professional associations--one for accounting
educators and one for accounting practitioners. It stands to reason that the
educators that train students may not be the individuals with the most recent
technical expertise but rather academic researchers who study more long-range
conceptual concerns (Leisenring & Johnson, 1994). There is, therefore, a
huge gap that emerges in training; it is difficult for academics to teach the
practical skills they do not deal with on a daily basis.
According
to one critic of accounting education, practitioners "assert that the
accounting graduates they are receiving do not possess the necessary skills,
and educators state that students should be educated for life, not for a
particular job" (McGee, 1987, p.1). This disparity was proven in a study in the
late 1980s that indicated that
students encountered different workplaces than the ones for which educators
prepare them. A survey of accounting students six months from graduation and
accounting professionals with 1.5 to 3.5 years of experience, indicate that
students expected to use more broad-based skills such as communication and
interpersonal relations than semiseasoned practitioners found they needed
(Carcello et al., 1991). Students' expectations were higher than individuals
with workplace experience, especially in the areas of public service provided
to clients, on-the-job opportunities to learn more about business, perceptions
of the profession by the general public, and overall interesting aspects of the
profession.
There
are clear parallels in the issues facing accounting educators who attempt to
prepare an accounting curriculum that resembles today's workplace and education
reformers who attempt to restructure curriculum to utilize applications from
the workplace that will better engage and motivate students to learn. How does
an educational program require rigorous academic skill standards and at the
same time train workers with the high level of technical skills that will allow
them to enter the workplace ready for work? Even though accounting educators
often have more academic credentials than practitioners, their professional
activities and occupational exposure does not necessarily offer them
opportunities to remain current on the "nuts and bolts" of accounting
activities. This is a dilemma that is confronting the school-to-work movement
as reformers attempt to develop applied curricula that are less relevant to
academic teachers who lack exposure to the business community. McGee (1987)
points out that these issues do not seem to be present in training programs in
other professions such as law and medicine because practitioners are also
student instructors. Medical residents are trained by the same doctors who hold
attending positions at hospitals and law students take their courses from
professors who often spend part of their time as partners in area law firms.
Likewise, the dissertations of students pursuing Ph.D.s in the social sciences
receive their instruction from professors that have pending research projects
and strong ties to the research community. These fields have been able to close
the practitioner/educator gulf that has hurt accounting and is becoming an
obstacle for current education reform movements such as school-to-work.
A similar gulf between educators and practitioners (employers) has taken place in
contemporary workplace reform efforts. In the 22 skill standards pilot
projects, for example, educators, considered one of the three key stakeholders
in skill standards development (along with employers and union
representatives), tended to become involved late in the skill standards
development process when curriculum and assessment were being planned and
discussed. Educators, on the whole, were not active in the development of the
standards themselves. (See Bailey & Merritt, 1995, for a detailed
discussion of the skill standards development process for the 22 pilot
projects.) A 1996 NCRVE conference, Integrating
Academic and Industry Skill Standards,
brought together educators and employers to discuss their attempts to develop
academic and technical standards. Ironically, what was perceived to be
"conflicting" goals of educators and employers proved to be misperceptions
resulting from a lack of communication and coordination--not major
philosophical differences. Relying on word-of-mouth or second-hand
communication, educators and employers are often misinformed about the
priorities that each place on the skills required for the world of work or,
simply, the world.
Many
employers believe that educators are training students according to an esoteric
and abstract view of education. To the contrary, educators feel they are
responsible for developing well-rounded citizens who possess a variety of
skills, including the ability to perform productively in a wide range of
possible career options in the workplace.
[30]
In the same vain that employers believe that educators are too concerned with
abstract, conceptual, or "academic" skills, educators consider employers' goals
to be short-term and narrow. They often hesitate to get employers involved in
the educational process for fear that employers will narrowly define
educational goals that meet their immediate workforce needs and consequently
pigeon-hole students into dead-end jobs rather than promising careers. More
opportunities for partnership will remedy these misperceptions and promote the
seamless system that all reformers appear to want.
A Battle for "More" Accounting Education
Attaining
"professional" status through education has been a long-standing preoccupation
of accountants. Although for years experience was the primary source of
accounting training, the accounting community has grown to believe that
requiring a strong educational background is the most effective strategy for
gaining the status afforded other professions. College education slowly stopped
being a substitute for experience as it was when the profession was first
established in the United States. One accountant wrote in the
Journal of Accountancyin 1905,
If the accountant is to be simply a man of figures, expert in practical
calculations, adept in finding mistakes in trial balances, and similar routine
matters, and in detecting an erring cashier or bookkeeper, he will occupy a
respected and useful position in the community, but he cannot claim for himself
the rank of a professional man. A profession has been well defined as a calling
which demands of its members a high order of intellectual attainment which can
be acquired only by long and arduous preliminary training. (Sterrett, 1905, p. 2)
Ironically,
states and even national organizations were slow to formally require increased
education for accountants. Experience, as will be discussed below, was often
used as a substitute for education and, therefore, minimized the importance of
exact educational standards for professional practice. Despite the fact that 13
universities and colleges had accredited courses in accounting by 1906 (Allen,
1927; Oliverio, 1996), it was not until 1945 that the AIA Committee on
Education even recommended that candidates have a high school education
(Leland, 1945, p. 228). Although most major universities offered business
administration degrees with a major in accounting by 1920, only seven states
required general education beyond high school by 1959 (Edwards, 1960). At that
point, Connecticut, Florida, New Jersey, and New York required four years of
college study. California, North Carolina, and Tennessee required two years of
college study (AICPA, 1956, p. 13).
[31]
Clearly, the profession had not made much progress in standardizing educational
requirements. Approximately ten years passed before accounting education again
became a topic for discussion. This time, the movement was to make the
professional education of accountants more like the education of other
professionals--namely physicians and attorneys.
The Beamer Commission's second report in 1969 concluded that, at a minimum, it
would take a CPA five years to obtain all of the elements in its recommended
"common body of knowledge" (McGee, 1987). In 1974, the AICPA's Commission on
Auditor's Responsibilities (the Cohen Commission) extended the amount of time
required to complete an accounting program further, recommending that
individuals admitted to the AICPA complete a four-year liberal arts
undergraduate program and a three-year graduate professional program (Alford,
Strawser, & Strawser, 1990; McGee, 1987). In 1983, the AICPA's Committee on
Standards of Professional Conduct (the Anderson Committee) proposed a five-year
educational requirement for all CPAs. The Committee's official 1986 report,
Restructuring Professional Standards To Achieve Professional Excellence in a
Changing Environment,
makes the completion of a 30-hour program beyond the bachelor's degree a
requirement for individuals applying for membership in the AICPA (Alford et
al., 1990). This requirement, now commonly referred to as the "150-hour rule,"
was approved by 82% of AICPA membership in 1988, and the bylaws of the AICPA
were amended to include the rule (Flynn et al., 1995). It is to take effect by
the year 2000. The 150-hour rule is now accepted by most states. Data published
by the AICPA indicates that 35 states have implemented or plan to implement the
150-hour rule by at least January of the year 2001.
Research
by accounting organizations has suggested that bachelor's and graduate degrees
do increase chances for success in the accounting profession. In 1981, the
Commission of Professional Accounting Education, a broad-based committee
comprised of representatives from the American Association of Accounting (the
national group of accounting educators), the American Institute of Certified
Public Accountants, the American Association of Collegiate Schools of Business
(AACSB), the National Association of State Boards of Accountancy, and the
Federation of Schools of Accountancy, set out to validate the recommendations
for additional training for CPAs. The Commission evaluated how CPA exam
performance and promotion records varied by educational level--bachelor's and
graduate degrees. Their study revealed that CPA exam candidates with graduate
degrees were more successful than those with BAs and were promoted more rapidly
within firms. A 1994 study of CPA candidates in Texas found that SAT scores,
accounting GPA, hours of self-study, and graduate accounting hours had
significant and positive relationships with exam performance (Dunn & Hall,
1984). Wright (1988) found that MBAs advanced more rapidly to all levels of the
accounting firm implying that post-baccalaureate education may enhance an
individual's chances of success in public accounting practice. Alford et al.
(1990) studied partners in Big 8 accounting firms and revealed evidence similar
to that of Wright. The study showed that post-baccalaureate education enhances
the probability of success in public accounting firms. Almost 45% of partners
in U.S. offices from 1978 to 1987 held graduate degrees. The study indicates
that graduate education has become more important over time as a greater
percentage of partners with graduate degrees were found from 1983 to 1987 than
from 1978 to 1982. Surprisingly, fewer auditing partners (29.9%) held graduate
degrees when compared with consulting/management (65.4%) and tax (57%)
partners. This disparity may reflect an age difference between the groups, but
it may also suggest that accountants engaged in consulting need a broader
educational background than those focused on the more narrowly defined auditing
activities.
Problems in Emphasizing More Education
Despite
consensus for increased educational requirements, there has been some
opposition voiced to the 150-hour rule as it is now stated. Many employers and
educators question the necessity of increasing education, especially without
agreement on what actually constitutes the additional education--structure and
substance. Moreover, accounting firms differ in their needs. Small firms, for
example, may be concerned about the costs (increased wages) that additional
training implies. They are in less of a position to use many of the
broader-based skills that such programs could provide because many focus on
traditional accounting services. Large firms, on the other hand, want a more
integrated curriculum and more training in the liberal arts and general
employability skills since they are in better positions to take advantage of
these new skilled employees.
McGee
(1987) argues that those requiring additional education only serve to restrict
entry to the field, thus giving consumers fewer options. Instead, he recommends
the use of subject matter and not "seat time" as the criterion for education.
Flynn et al. (1995) state that, although the requirement specifies the amount
of additional education required, no specifics are placed on the type or form
of education to take place during that time. Indeed, the amendment, although
making time frames uniform, does nothing to add uniformity to a structure that
varies so significantly across schools and states. Thus, accountants and their
organizations are having difficulty understanding that simply increasing
educational requirements will not guarantee professional status or better
professional performance from practitioners.
These
issues are also present in the current skill standards movement, as reformers
have become more concerned with the outcomes of education than they are with
the traditional inputs. Secondary and postsecondary education reform movements
at local and state levels have also been striving to achieve accountability and
some sense of uniformity in their educational processes. While increased
technology and new workplace demands have clearly given support to increased
educational requirements, structuring those requirements around traditional
measures such as seat-time, GPA, class rank, or Carnegie Units has lost appeal
in many reform circles. Instead, many areas of the country are moving toward
more competency-based approaches to student training and assessment. Basing
education on solid knowledge and skill requirements (standards) provides
students with clear indications about what they should learn and offers clear
data to employers on what employees are capable of doing. Although there are
many fears regarding the "teaching to the test" phenomenon, standards-driven
training and assessment will undoubtedly force education to become more
accountable to various constituencies and make education more comparable across
regions and schools.
[32]
Experience Requirements Compete with Education Requirements
". . . it is unrealistic to assume that an experienced CPA can ever be produced
entirely through the academic route." (AICPA, 1956, p. 56)
Experience
is a firmly rooted aspect of an accountant's education. Indeed, most early
accountants received their initial training via an apprenticeship model that,
at least primarily if not solely, utilized workplace experience. Even after
educational programs in accountancy were strongly established in universities
throughout the country, states continued to view accounting experience as vital
to successful practice and considered it a substitute for recommended
educational experiences. Emphasis on increasing the professional status for
accountants, however, has created tension between those who believe in the
importance of workplace experience and those who stress more college level,
academic training.